“Twitter is Stupid!” was the ignorant comment I received from a classmate during a Q&A (after a presentation on a social media and website plan for a law office). Can you imagine the expression on my face?
It is comments like this, from individuals who have never even dabbled in Twitter, that bother me. I understand if an individual has attempted Twitter, realized what it is used for, but does not believe it is something that works for them or something they want to put the time into. However, those individuals who have looked at Twitter, but failed to actually utilize it, and do not understand the potential it has for brand management – those individuals – I’m sorry folks – ignorance is lame.
I applaud those who have tried it, are confused by it, but do not bash it. I have some law school friends who always ask “what do you tweet?” I love it when people inquire, and truly want to know what is involved in utilizing Twitter to its potential. While some folks may just Tweet personal items such as where they go out, they are still benefiting the places they tweet about. Aka enhancing brand awareness via word of mouth.
So whether you’re tweeting about the burger you ate at X Restaurant, the awesome jeans you bought at Y Store, or just how cool it was to hang out with Z — Twitter is not “stupid” – it is a tool that can be used for great potential, or wasted by “ignorance.”
This is one time when I say…Ignorance is not Bliss.