Nowadays with so many video content options from Instagram and Vine — it’s easy to forget about YouTube. However, it is still one of the largest search engines on the web and can be perfect for enabling your video content to be discovered, consumed, and shared across channels.
We’ve spoken before about the value of video content for your fashion brand, but how about optimizing your video content so people can find it?
Before jumping in or even if you already have, make sure you are optimizing your brand’s YouTube channel…
- Channel Title and Description – Having an easy to remember channel name is best, especially when people are using the search bar to find it. The description is helpful for SEO purposes, and it is key to remember that the first few sentences are seen most often (as the rest gets cut off unless you click for a full description). So make sure that the beginning is helpful in understanding the objective of your YouTube channel.
- Video Title and Description – Similar to the channel title and description, not only is it important to utilize keywords for SEO purposes, but it’s helpful to make it easy for people to know what the video is. If it’s too obscure, less people may click on it when searching; and in turn less people may share.
- Video Transcript – This may seem like a silly tiresome thing you have to do, but remember YouTube is a search engine. Capitalize on those keywords and SEO value of being able to use them in the transcript as well.
To read the rest of my tips, check out original and full post on Startup Fashion.