Hashtags continue to grow in popularity, and not just on Twitter. People use them even in common phrases when they speak to one another too!
But what’s the right way to effectively use hashtags in social media for your brand’s campaigns? Let’s take a deeper look:
Why do brands use hashtags
- To corral conversation around a topic such as a fashion line, an event, or a product/service
- To continue the conversation online such as from a video, article, or event
- To join a conversation with a pre-existing hashtag and contribute the valuable content your brand has
- To bring awareness to the brand/topic/tweet
- To bring engagement around a topic such as a new fashion line
- To utilize the second screen / socialize TV such as around an event like the oscars
- Cross promote content across social channels – ex. email and twitter
- To corral conversation in Twitter chats and be able to respond and follow more easily
Quick tips on creating tweets with hashtags
- Use 1 to 2 hashtags in a Tweet (not more or people get lost in all the ###s)
- CamelCap the hashtag: #dontdothis #DoThis
- Be sure to keep your hashtag short and easy to remember. By keeping the hashtag brief, you’ll save your audience some room to include more commentary about your content in their RT.
Quick tips on choosing and introducing a new hashtag
- Jumping Into Conversations: Introduce your hashtag by piggy-backing on trending or relevant hashtags when applicable to the content and/or conversation.
- Use your social real estate – add your main hashtag in your Twitter Bio and cross promote across social media and other marketing