I don’t know about you, but I don’t know what I’d do without Google Reader and Feedly when it comes to monitoring my own brand as well as my company’s brand. These readers are super helpful for consuming news regarding mentions, news, and competition regarding your brand and your brand category. But these readers aren’t going to set themselves up…first you need to “build” your reader so you can be “fed” by it on a regular basis in order to increase efficiency and reduce time spent.
Three essential notes to take:
1. What is Google Reader?
Google Reader is basically an app where you can monitor happenings of your brand, your brand category, products, keywords, blogs, competitors, as well as any other news feeds that interests you. It’s great for keeping up with industry related blogs, and specific keywords related to your brand. Best part all you need is to import an RSS feed into your Google Reader (which almost everything has nowadays as seen below) and “wah-la!” you have a news station ready and waiting right on your browser. Bonus: you can organize your searches, news, etc via categories as you see fit.
2. How to set up Google Alerts
Google Alerts are awesome for key word and brand monitoring. You can have a Google Alert set up for any time your brand is mentioned somewhere across the web. And you can have it ping you immediately via email or just sit and wait for you in your Reader. Whatever suits your fancy!
3. The search terms you should set up
Not sure what type of search terms to use? Well, let’s take an example. Let’s say your brand is a cell phone provider. Five possible keywords may include the types of phones available, specific competition, as well as complementary products:
- smartphone apps
Takeaway: Google Reader: Simple and intuitive like most Google products; Feedly a nicer more appealing magazine type layout, which imports via your Google Reader.
Monitoring your brand with Google Reader and Feedly
The following are tools you can hook into your Google Reader or Feedly to be more productive and efficient with keeping up with your brand:
Topsy is a search engine powered by Tweets. It’s a great for a quick and easy social search of your brand and what’s being said, where it’s being said, and more. Topsy‘s take on the web is that it’s a stream of conversations, and therefore provides the conversation taking place, as it happens. You can have these updates emailed to your inbox, or my preference, through a RSS feed into your preferred Reader.
Topsy is a great way to save time constantly checking what’s being said about your brand, and who’s saying it in order to stay on top of it in real time. Instead, it comes to you, and you can read or check it as you please. Time saver!
Twitter as we all know is a great micro-blogging tool in order to share news, information, build awareness and more regarding your brand. But Twitter is also a great way to keep up on your brand and brand category.
For example, you can search keywords related to your brand and have that search fed into your Google Reader in order to keep up efficiently. When you have time to take a look — whether it’s with your morning coffee, your dedicated social media time, or whatever suits your fancy. Either way, Twitter makes your life easier, especially when integrated into your Reader.
3. Social mention
Social Mention is a social media search engine that searches for information regarding your key words from across the web. It searches a myriad of social media platforms and allows you to see what people are saying about your brand, product, conference, trade show, competitors, and more with the simplicity of entering your search terms and then using the RSS feed to send into your Reader. My only word of caution is thatSocial Mention can have some issues with search errors when first loading your search terms in order to utilize the RSS feed. But overall it’s definitely helpful for searching the social sphere for keywords regarding your brand and being more efficient in that search.
Postrank is not just about your brand’s influence, but about the influence of those mentioning your brand, your product, and/or spreading news regarding something related to your brand or product category. When curating content and using a Reader to do so, Postrank is a great integration to allow you to see how worthy and influential that content truly is and whether you should use it or not. Saves you time from reading content that is not so valued by others. Why waste your time, right?
No time to do your reading, consuming, and keeping up with your brand category yourself? Too many brands to keep up with? Why not buy a service that can help you out and save you the hassle? I’ve met with Traackr once, and they have a great service which allows you to track influencers in your category as well as keep track of mentions on your brand and product on a regular and real-time basis. Easy, simple, and super awesome.
And don’t forget to remember it’s also important to “stick out” in other people’s news feeds in order to increase your brand awareness. It helps to have tools such as those above to help you find what’s important, what’s being said, and where it’s being said and by who — next it’s up to you and your brand!