Facebook Part IV: Avoiding the Pitfalls

Facebook Avoiding Pitfalls

When it comes to Facebook, or any social media platform really, all brands make mistakes – whether an issue with a campaign or simply not using social media to its fullest potential,  it’s a good idea to try and steer clear of unnecessary pitfalls.

3 Ways to Help Make Sure You’re Avoiding Pitfalls

Not Following Through

When your brand commits to a campaign, you need to follow through on what you promise to deliver to your audience.

For example, let’s say your brand is doing a user generated content campaign where the audience gets to choose the name of your next collection. Afterward, if your brand doesn’t actually choose one of the names that was submitted, and your audience gets wind of it, there may be upheaval.  They were excited to participate and have this “special” and “exclusive” ability to help one of their favorite brands. They gave the love, now you must too.

Not Utilizing the Social Real Estate

Facebook provides a lot of social real estate; the about section, cover image, profile image, the tiles below your cover image, and of course your timeline. Use it!

  • Completely fill out your “About” section and use it to allow your audience to contact you and find you in other places (ex. Twitter handle, Phone #, address, email, website)
  • Use your cover image and profile image to show something about your brand – ex. the cover image can change with campaigns to show what’s the latest and greatest
  • The tiles below your cover image are great for apps, photos, and integrating more content (such as youtube videos). Customize these to fit your brand and catch attention.

To reed about the last and one of the most important pitfalls to avoid, check out my full post on startup fashion. Thx!

How your Fashion Brand Can Avoid these Four Social Media Pitfalls

Social Media Pitfalls

Social media and fashion – a great match. Social media allows for real time engagement around visually rich content, which fashion brands are known for.

And while some brands are amazing at it, knowing their audience and how to give them the content they want, when they want it, and where they want it … some fall in the cracks of things to avoid when optimizing one’s social media.

Here are 4 social media pitfalls to avoid:

Shiny object syndrome

A new platform, a new shiny object. Just because there’s a new way to do videos or share photos, doesn’t mean it’s right for your brand. Before you jump in without a parachute, go back to your strategy. Does this fit your brand? Is it where your audience plays and engages? Will it help awareness and engagement (if these are your goals)? Consider these questions before blindly running towards the next new platform or channel.

Strategy what?

Unfortunately for some brands, they jump into social media – setting up a Facebook page and Twitter profile and begin to tweet and post without any method to their madness. Don’t be that foolish brand. Take some time and put some ink to paper on what your brand’s overall social strategy is. Then consider which channels to embark on first – and how to roll out your content.

Note - without content (on a consistent basis), there is no social for your brand.

To read my two other tips on brand love and measurement, check out my full post on Startup Fashion