Of course there are brands like Toms who sell fun, casual shoes and eyewear for a cause. Brands like Toms are a fun and easy way for individuals, especially ones who would like to make a difference but don’t have to break the bank to do so. Additionally, it’s given this audience a way to not only give back, but also “show it off” in a way that’s fashionable and understated.
Then there are social commerce brands like Sevenly, who not only sell items for a cause, but have multiple items for sale and for different causes. Their business model is actually pretty cool, because each week (every seven days) there is a new cause, and seven dollars from each item sold goes towards the charity of the week.
Their marketing efforts help with each of their weekly charitable causes in order to spur awareness and in turn engagement with the products. Through their Facebook and Twitter audiences, Sevenly is able to spread the word and in turn have their fans and followers RT, post, and most importantly share their efforts with the cause that most resonates with them.
To read more on why this matters for your brand, and how you can influencer your audience through social causes, check out my full post on Marketing on the Rocks!
Image Source: Sevenly.org