Instead of posting only about your brand, its accomplishments, and awesomeness – consider posting about others – post about your audience, partners, charities, and those who are putting out great content such as thought leadership in your industry and marketplace.
Avoid Conversations Where You Have No Right
We’ve seen it. We’ve done it. We want to hop on a trend to be a part of a conversation. But not everyone is Oreo during the Super bowl. Not everyone can be Arby’s during the Grammy’s with Pharrell. Find your time. Find the right opportunity. Be true to your brand’s voice and image.
Don’t Be Stale
It’s easy to stick to what’s safe, comfortable, and what seems to work. But instead, how about setting aside part of your marketing budget to experiment. Try a new social channel. Find a new content partnership. Invest in influencers who can help your brand draw in new audiences. Be willing to try something new.
Don’t put quantity over quality
Because of the nature of social media, it’s hard to be noticed unless you’re putting our content on a regular basis. However, some brands make the mistake of putting out tons of content, and only a couple pieces being actually share-worthy. Take the time to put together quality content that will resonate with your audience rather than churning and burning…crap.
Avoid trying too much at once
And although it’s awesome to try new things, experiment, dive into new social channels because your audience is there and it would be a great place for your brand to play — wait. If you invest in too much you’ll spread your budget thin and won’t be able to invest properly and as above – with quality content. Take a minute and decide on the 3-5 things that seem valuable for your brand and leave the rest for later.
And last but not least, don’t be lame. Have some fun with your content!