Everything You Can Do Right Now to Leverage Pinterest to Increase Sales

leverage pinterest increase sales fashion business

Pinterest, having launched over 5 years ago, is still a marketer’s dreamland for reaching consumers. It is a visual storyboard for consumers who love to dream and plan. And when it comes to fashion, people are always dreaming…and planning.

With Fashion Week in full swing across the major cities of New York, London, Paris, and more… fashion enthusiasts are drooling over the latest upcoming trends and what they can potentially get their hands on. And with the holidays…(yes really) only a couple months away, people are planning what to buy their friends and family and also themselves.

It’s the perfect opportunity for your startup.

It’s the perfect time of year to be pinning pieces for your current and potential consumers to drool over and covet.

How can you take advantage of Pinterest right now?

Get inside the mind of your customer. Think through their lens. They’re still thinking of fashion week and they’re also looking ahead. Consider the following to get your Pinterest boards ready for both inspiring, planning, and purchasing.

  • Fashion Week lookalikes from your line
  • Influencer curation from the runway and street style
  • Sneak peeks of your holiday line
  • Fall and Winter inspiration
  • Planning for winter getaways

In addition to creating those boards,  your brand can:

  • ask people to contribute pins to your boards. Ask followers to share their favorites from the runway.
  • get in touch with some influencers who were there.
  • share lifestyle content related to the runway cities, holidays, and what your brand stands for (eco-friendly, luxe looks, animal welfare, etc).
  • feature followers who embody what your brand represents through re-pinning their content

Let your community see that their inspirations and planning boards can be a reality with your brand. Give them a chance to attain it.

This post was originally written for Startup Fashion. 

How Social Media Can Increase Traffic to your Brand’s Site

 

website trafficSocial media can be daunting at times, especially when you’re just starting to grow your business and most of the work is on your shoulders. Sometimes, social feels like too much time and you just can’t see how it’s helping your startup grow.

One word: patience.

Great social content takes effort, a great social community takes times to grow. The ROI, such as an increase in web traffic, also takes time.

I sometimes like to equate social media to exercising and being fit. If you want a body that is strong, healthy, and long lasting, you have to put in effort for the long haul. Not just for the day or week or month.

Here are a few tips to get your brand on the right track for that healthy social living:

  • The small tactics: the best practices and simple tactics like ensuring your site URL is associated with all your social accounts is crucial. Make sure it’s in your bio, clickable, and above the fold.
  • Schedule your content: It’s OK to publish content more than once, actually it will help. For example, on Twitter since the life of a tweet is so short, it behooves a brand to publish at least twice (at minimum). Of course, it’s good to spread out your content and publish on multiple days rather than the same day.
  • Link back through posts: When posting on social, ensure that a % of your content links back to your site. Although it’s important to have a good content mix, if a major goal is to drive traffic back to your site, that should take the larger chunk of your posting.
Read more on bloggers and a paid media budget, on our full post on Startup Fashion

For more questions on how to best increase website traffic through social media, reach out in the comments.

 

5 Simple Yet Effective Ways to Promote Your Brand’s Blog

 

Having a blog is awesome. Promoting it’s content is even more awesome, if done well. The below list addresses simple but effective ways for your content distribution strategy.

1. Share, share, share – It seems self-explanatory to say share your blog across your social channels. However, it’s not just about sharing, but it’s about the way you share. Ensure your blog is baked into your social content strategy for weekly and monthly cadence opportunities. Leverage pop culture opportunities to boost the presence of your blog’s content into relevant conversations. And of course, ensure that the blog link is easily available within your bios or social posts.
Example: Equinox blog and their Instagram Account.
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2. Sign ups on your website – The best way to increase referral traffic to your website and blog are by having the two within the same domain. Even if you have a blog hosted on tumblr, you can still have it within your domain too. So when you ask your consumers to sign up for your blog, not only are you getting your blog out to more people, but you’re collecting leads for your brand as a whole.
3. Email and newsletters – Just like you want to ensure you are promoting the awareness of your social channels within emails or newsletters, you want to do the same for you blog. Perhaps the content from your blog is the primary content within your weekly/daily emails. This allows for people to see your brand as not just another brand, but a content source for information, tips, news, and more.
4. Cross promote – Your brand most likely has some partnerships – whether it’s for the brand as a whole or content partnerships. Use those to help cross promote content for them, and in turn for you. It allows your content to get in front of extra eyeballs and hopefully traffic back to you on a regular basis.
5. Guest bloggers – You never have to create all the content on your own. And when you decide to allow guest “expert” bloggers to take a stab at your content – it not only allows extra voices, but a another way to engage new audiences. Not only will these bloggers be writing for you, but they’ll [hopefully] be promoting their pieces on social media and on their own blog. This allows for extra “free” promotion, and in turn traffic to your blog content.
What other ways does your brand like to share?

This post was origially written for social media club – see more here:  http://socialmediaclub.org/blogs/from-the-clubhouse/5-simple-yet-effective-ways-promote-brands-blog#sthash.55kCuOpZ.dpuf

 

Determining if the “shiny object” is the right social network for your Brand

StartUp FASHION Pinterest

Does your brand get distracted by shiny objects (aka social networks)? Don’t be fooled by a fad; but at the same time don’t dismiss them either. We’ve come a long way since the days of only MySpace, Facebook, and Twitter — there’s a new social network popping up seemingly every day – whether it’s Pinterest, Instagram, Vine, or the next shiny object – each brand needs to evaluate which ones work for them.

Is your brand wondering which social networks to use and which ones to not bother with?

There are two main things to consider for the “shiny object syndrome” when it comes to the latest and possibly greatest social networks:

Does it work for your brand type and does it work with your brand’s marketing and digital strategy?

Fashion works well on sites like Pinterest & Instagram but is LinkedIn right? Video content? Do you have the content or the ability and resources to create said content on a regular and consistent basis? These are all things to consider before diving in. It’s always better to do a few very well than a lot very poorly.

Consider Test and Learn to determine if the channel meets your goals and assists in your overall  marketing strategy.

To check out my examples for engagement, traffic, and sales read my full post on startup fashion. Interested in learning more about determining which social channels are right for your brand? Reach out in the comments below.