Using social media for your brand is a marathon, not a sprint. It requires patience, time invested before launching, and constant effort. Of course there are always some rookie mistakes, especially from those hoping to gain multiple quick wins, and massive amounts of users following them in seconds.
So instead of falling into those pitfalls and alienating partner brands, influencers, and your consumers, let’s try to avoid a few of those by identifying them here…
7 Ways Fashion Brands Should NOT Use Social Media
Social Media Posting No-No’s:
- Posting and not listening. It’s important to monitor the comments that come through and respond, especially when you’re still building an audience and trying to score some loyal fans who will stick by you throughout your brand’s lifetime.
- Posting a piece of content and then tagging every fashion-related editor, blog, retailer, and influencer that you can think of. Do they know you? Do they care? Probably not. How about putting out content that is relevant to them and consider letting them decide if they want to check it out. Consider using #s instead.
- Speaking of #s … just because it’s a popular hashtag (#traveltuesday, #savingssunday) doesn’t mean it relates to your post. Don’t use hashtags just to get more awareness if it doesn’t fit. It will only turn off your current fans, and score you some temporary ones who will walk away later.
Social Media Tagging No-No’s:
- Tweeting “@blogger or @editor, check out our new website!” — this won’t work very well when they have no idea who your brand is, especially with no prior interaction. Consider reacting to their pieces or interacting with them on their content first.
- Same goes with tagging multiple people in the same tweet or post. They will feel like just another handle. Nothing special there.
Social Media Self-Promotion No-No’s
To read more about Self-promotion and measurement “no-no’s” check out my full post on startup fashion.