Peach, a new social media platform by the founder of Vine, is being described as simple, GIF oriented, and a cross between Twitter, tumblr, and Slack according to the likes of Venturebeat and Mashable.
For consumers it’s a social network where they can say very little, and do more with actions through their phone.
Current conversations between users include GIFs, drawings, emoticons, emoticon actions, and more.
What’s the appeal of Peach?
Right now it’s new and shiny, and simple. You can express how you feel easily and visually. It’s another way to interact with your friends outside of text, but similar to it, so it’s close enough to normal behavior that’s it’s easy to adopt quickly.
Will it catch on like Snapchat did? Will it be a whole other beast? It’s hard to tell as it was just released but within a couple of months we’ll have a better idea.
The lessons so far are this…
When it comes to content, there are two trends with consumers:
- Quick, simple and visual – for those on the go, who want to consume what they want right away, share it if they like it, and move on. So for startups and fashion brands, this content is that of instagram, Pinterest, Periscope, and Snapchat. Allowing the consumer to get a quick story, an invite to an event, a view into a product line, or a quick peek at something coming up. And being able to like it, share it, and move on quickly is what they’re loving.
- Smart, insightful, and potentially more longer form – for those who want more information and want to learn more from their content. This is for when people have a little more time on their hands, such as a longer commute, an evening on their couch. For your brand this is great for blog posts, a youtube video, and launch content. This allows for a consumer to really dig into what the brand is about, a new campaign, a full look into a product line, or a recap of an event that they may have missed. And perhaps then signing up for the next one.
And now we wait to see what happens with Peach.
This post was originally written for Startup Fashion.