The Process for Launching a New Website

As digital marketers, we are constantly launching and shipping. We want to get our brands on the top of their game. We want to launch fast and we want to launch something that will make a splash.

Here’s the thing – we sometimes forget or lose sight of the time and effort it will actually take. Launching something – especially a new site, takes way more time than you initially may consider or plan for. So instead of kicking yourself, here are a few things to keep in mind when you are doing your next big launch (such as a website):

  1. Do extra research – A lot of times when we have an idea, someone else has it too. Make sure your idea isn’t already taken. And if it is, that’s ok. Maybe your idea has a new spin or an advantage the previous one hasn’t considered. Make sure yours stands out. When I had my new recent idea, I searched and searched for similar sites. I didn’t want to come across as just another inspiration site. It had to be unique.
  1. Ask people for their opinions – When I was designing my new site, I had to consider the look, the logo, and the name. I had a friend design my logo and luckily my partner and I had similar taste so we didn’t go through many reviews. However, we needed outside opinions too. For example, when we came up with the brand name, we wanted to ensure it resonated with our audience. We polled a large group of friends who would be un-biased…”Did they think it meant the same thing we did?” Thankfully, yes.
  1. Plan buffer time – So, our site launch was supposed to be in September. It launched in January. Four months later. Why? Because our site took longer to build than we expected, we had hosting issues, and came across little things we didn’t “plan” to crop up. We didn’t add cushion time. So instead of fretting (or fretting too much) we changed our launch date. We wanted it to be a time when the site would resonate and make more of a splash. The New Year was the new plan.
  1. QA and QA some more – This is one thing I let slip from my mind. If it looked good on my browser and my phone it must look great everywhere, right? Nope. Check every browser – even (gulp) Internet Explorer. Check multiple devices and types of devices. And do it more than once.
  1. Make a promotion plan – You did all that work, so you should promote it too! It’s one thing to go live, it’s another to go live with a bang or two. Depending on the type of brand and launch you should consider the following:
    1. Email your contacts
    2. Post it on your social channels (and personal channels if you can)
    3. Do a blogger or influencer outreach prior to launch for extra eyeballs
    4. Ask friends to share

In addition, plan to promote for more than one day or two. Promote every day during your launch week. Why let the buzz sizzle after a day, when you can keep the party going?

And…speaking of launches, I’m pretty proud to announce my new site – Radiate Daily. What is it? It’s not just another blog. Radiate Daily is an opportunity for women (and men) to harness their confidence around personal style, health, fitness, and in turn their daily lives. Personal style is something that we all have, but sometimes takes longer to be comfortable with. As the saying goes, “Fashion fades, style is eternal,” and Radiate Daily is here to help everyone be more confident with their own. Come check it out, and share your story! #radiatedialy

Image source: grumpy cat

This post was originally written for: http://marketingontherocks.com/

Launching my Passion Project: Radiate Daily

I’ve been thinking about this for almost a year, planning for months, and now it’s here.  The people who know me realize that I’m always doing something on the side. Something that motivates me, alongside my day-to-day digital marketing career. And it’s usually an extension of it.

This time, I got some help. I had an idea, but I knew I needed a partner in crime to get to where I wanted to go. I sat on my couch one night and thought about the people, the women, in my life who had similar aspirations, likes, and compatible personalities. Randomly, one name came to mind. Lindsey Varney. A friend who I met my first week of college and lived across the hall – 13 years ago. We had been in touch off and on, but it had truly been years since we had hung out. I knew she was also in digital marketing, a day younger than me, loved fashion, and had a fun outlook on life. Someone who would balance my type A planner-ness. Months later, here we are. Partners in a new adventure, called Radiate Daily.

 What is Radiate Daily you ask?

I pondered that question for a long time myself. What do I want this site to be. I didn’t want another fashion tips site. Tips only go so far. I wanted to get to the root of the pain points that people have on a daily basis.

 Confidence. Inspiration.

I want to inspire people to believe in themselves. Help focus on the things that drive who they are, each day of their life, and in turn be proud and confident. Style is something I’ve loved for a long time. It’s not fashion – fashion fades as they say. Style is something we all possess (whether we believe it or not). But confidence in one’s style comes from my places (like my story here). It can be a fitness routine, a quote we read, a compliment from a friend, a story that inspired us, or our careers kicking butt. That confidence shapes the rest of us, including our style. It helps us Radiate Daily.

So join me and Lindsey. Join us in our new adventure to help inspire others every day. Come read the stories, check out the snippets on social, and help us collect more to share. Share yours! And of course, tell me what you think. What helps you #radiatedaily ?

Launch of: “Marketing on the Rocks” by Four Best Friends

So it all began a few years back when the four of us met through mutual friends and networking events around the city. We had social mentors in common, similar career inspirations, shopping habits, healthy living ideals, a love for boston, and most of all a quick love for one another.

Janet Aronica, Kristin Dziadul, Elisabeth Michaud and I are four best friends and four marketers in Boston. We each have a bit of geekiness when it comes to digital marketing, social media, and staying on top of what’s savvy and new. We tried GroupMe during SXSW, we’ve been on Path since before it became cool, we constantly tweet at one another in the midst of Gchatting, and support each other in all of our endeavors. I can’t say enough about how much I trust these girls personally and professionally. And that’s what brought us here today…

Over a couple adult beverages and some inspiration from fellow digital marketers in the space, we decided to work on a marketing project as a team. We brainstormed on what we could offer the Boston community and beyond as we each have diverse backgrounds from working with startups, individual consulting, agencies, big brands, and more. And then we realized – that’s exactly what we can offer. We are experienced in so many different areas and can offer unique advice and strategy because of it. And “Marketing on the Rocks” was born…

Want to learn more, and see what we’re cooking up? Check out the launch of our new site!

www.MarketingontheRocks.com

And feel free to reach out to us anytime for more info:

@pamsahota

@janetaronica

@kristindziadul

@emichaud

My New Site!

So I bought the domain months ago — and finally “got off my butt” to put it to use! I was fed up with the .com version of WordPress and the lack of plugins I could utilize and realized the awesomeness of the .org and all it beholds. I’m sure you all are nodding your heads, “yes, dear – about time.” Well a special thanks goes to a great friend of mine, Shawn McCarthy, because with his web-building skills I was able to get this site launched in no time.

Hope everyone subscribes via email or RSS. Would love to get feedback on what you think and keep up with my thoughts on what’s fresh and new in branding, social media and charitable causes.

Love to all my readers,

Pam :)