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Tag: "oneforty"

Five Social Media Metrics Tools to Use
[ 0 ] August 7, 2011

Five Social Media Metrics Tools to Use

When it comes to social media, and any other marketing strategy, there must be a way to calculate ROI in order to see whether or not the steps being taken and the tools being used are working to the benefit of the brand. One cannot tweet without checking to see that what they tweet is [...]

How to: Engage with your Customers using Social Media Contests
[ 0 ] August 2, 2011

How to: Engage with your Customers using Social Media Contests

So your brand is utilizing the main social media channels but wants to go a step further? Kick it up a notch with an online contest in order to So your brand is utilizing the main social media channels but wants to go a step further? Kick it up a notch with an online contest [...]

4 Social Media Tools to Monitor Efficiently With Google Reader
[ 2 ] August 2, 2011

4 Social Media Tools to Monitor Efficiently With Google Reader

I don’t know about you, but I don’t know what I’d do without Google Reader and Feedly when it comes to monitoring my own brand as well as my company’s brand. These readers are super helpful for consuming news regarding mentions, news, and competition regarding your brand and your brand category. But these readers aren’t going to set themselves [...]

How to: Make and Maintain a Blogging Editorial Calendar
[ 0 ] August 2, 2011

How to: Make and Maintain a Blogging Editorial Calendar

Too much content to create, too little time? This is when having a blogger staff and an awesome editorial calendar are key. Not only are they key but vital. As a freelance blogger as well as a marketing communications manager I definitely have a few tips on the topic. Here I share a few of [...]

Four New Apps and Why You Should Check Them Out!
[ 1 ] July 8, 2011

Four New Apps and Why You Should Check Them Out!

Ever wish you could be more organized with your social media efforts in re: to Facebook and Twitter? Be more efficient with your time? Get help with your strategy and campaign? And Have some cool analytics to show your success in your social media marketing efforts? Here are four tools to help you do just that! 1. TwitSprout TwitSprout Perks: a) [...]

5 Helpful Social Media Tools That Integrate With Salesforce
[ 0 ] July 8, 2011

5 Helpful Social Media Tools That Integrate With Salesforce

Hooked on your social media apps? Need your Salesforce? What if they were integrated to make your brand management easier and your day a little saner? We all know that it isn’t always easy to be efficient as a social media manager so I believe an integration sounds awesome, especially for lead generation, tracking, and deeper analysis. Here [...]

StrawberryJ.am & Buffer Partner Up: Online Sharing News Made Easier
[ 0 ] June 28, 2011

StrawberryJ.am & Buffer Partner Up: Online Sharing News Made Easier

StrawberryJ.am is not your typical “spread.” The startup recently partnered with Tweet scheduling tool Buffer to offer a more robust service for your Twitter needs and wants. I had the opportunity to check out a trial of StrawberryJ.am and am excited to share my findings with you eager readers… Twitter is a great news source Most of us have realized that Twitter is a great [...]

Thirty Beginner Social Media Marketing Tips and Tricks
[ 0 ] June 24, 2011

Thirty Beginner Social Media Marketing Tips and Tricks

I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]

Teaching your Client the Art of Social Media
[ 0 ] June 20, 2011

Teaching your Client the Art of Social Media

Have clients? Need to demonstrate to them the value and efficiency of learning and capitalizing on social media as part of their business strategy? Not always so easy right? I’ve provided some helpful tips in order to help you help your clients transition into utilizing social media platforms and gain true value from their use [...]

5 Examples of Corporate Social Media Policies
[ 0 ] June 10, 2011

5 Examples of Corporate Social Media Policies

So your company wants to implement a social media policy in order to cover its butt? But not sure how to go about it? How lenient? How strict? Well, take a gander at these five companies and what they chose to do. Just remember, there’s no right policy. Your company needs to find what’s right [...]

5 Social Media Snafus and How to Avoid Them
[ 0 ] May 20, 2011

5 Social Media Snafus and How to Avoid Them

Ever worry about making a “social media snafu?” That’s a good thing! Being concerned, alert, and watching what you do on your social media channels is better than posting away blindly and not having a “method to your madness.” Time and time again brands have made mistakes, and I will tell you now, it will [...]

5 Reasons Why Twitter is Not a Fad
[ 0 ] May 11, 2011

5 Reasons Why Twitter is Not a Fad

Even in 2011, there are many people who are hesitant or skeptical regarding the use and benefits of Twitter. I shake my head and “sigh” at these folks. Twitter, although simple to begin using (such as tweeting, retweeting, hashtags, etc), is not so simple to finesse and engage with. It takes time and effort to get the [...]

How to: Manage Social Media and Online Distractions
[ 0 ] May 10, 2011

How to: Manage Social Media and Online Distractions

Are you like me? Are you on your Facebook, Twitter, email, and more, and still trying to do your work efficiently and productively? Tough, right? Digital media is both the angel and devil on your shoulder at times. But it does not mean you can’t throw that lasso around it and control your time rather than it [...]

10 Great Community Manager Tools Worth Checking Out
[ 0 ] May 2, 2011

10 Great Community Manager Tools Worth Checking Out

Social Media simple and easy? Community Managers realize that is not the case. Social media takes a great time commitment and effort in order to manage efficiently and productively to assist a brand and accomplish marketing and business goals. So wouldn’t some cool tools be helpful in order to help a community manager manage his [...]

5 Small Busineses Who Do Facebook and Twitter Right
[ 0 ] April 27, 2011

5 Small Busineses Who Do Facebook and Twitter Right

There are so many businesses throughout the country, often times the smaller ones are overshadowed by the larger ones. However, we cannot forget the little guys, the businesses who are kicking butt, but just aren’t all over our radar as Microsoft, Apple or Verizon may be. These small businesses are utilizing social media such asFacebook and Twitter to [...]

Graphedge Offers Detailed Twitter Analytics and Follower Analysis [Product Review]
[ 0 ] April 25, 2011

Graphedge Offers Detailed Twitter Analytics and Follower Analysis [Product Review]

The company to keep on your radar: Graphedge. Why? They went live a year and a half ago and are providing great analytical tools for marketing agencies and marketing departments for brands across the nation. They have two tools that are great to have in your back pocket (and another one coming out soon), which can [...]

10 Helpful Tools to Increase Productivity
[ 0 ] April 13, 2011

10 Helpful Tools to Increase Productivity

Sometimes I feel that I am my own worst enemy when it comes to productivity. Spending a little too much time catching up with friends via email, Facebook andTwitter. Or too much time organizing myself instead of actually putting my ideas into action. I am sure many of you have your productivity vices as well. For all [...]

5 Ways to Save Time on Twitter
[ 0 ] April 5, 2011

5 Ways to Save Time on Twitter

How much time do you spend on Twitter? I know I sometimes spend more time than I intend to, looking for the latest news, latest updates from friends, and the coolest stuff going on in my city and cool stats and info to link to and blog about. Fortunately, for me…and you – there are plenty [...]

5 Social Media Etiquette Mistakes to Avoid
[ 0 ] March 29, 2011

5 Social Media Etiquette Mistakes to Avoid

Would you go to a cocktail party and talk incessantly about how awesome you are? Would you not say thank you or please? Would you not listen to the person you are talking to? Obviously not. So why would you do such things in social media? Many people make mistakes on Twitter, Facebook and other social media platforms, [...]

20 Personal Brand Building and Monitoring Tools You Don’t Want to Miss
[ 0 ] March 22, 2011

20 Personal Brand Building and Monitoring Tools You Don’t Want to Miss

A little birdie told me that people love free tools? I know I sure do! So for your drooling pleasure, here is a “mega list” of free tools that can help you monitor your brand online, because without monitoring your brand presence, you may fall into the deep end without a lifesaver. Ready, Set, Start [...]

How to: Get Started in Social Media in 9 Steps
[ 0 ] March 15, 2011

How to: Get Started in Social Media in 9 Steps

Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. My first recommendation, do not just set up a Fan Page on Facebook and Twitter handle and begin posting items. That would be unwise and counter-productive. However, [...]

Top 5 B2B Companies on Twitter and Why They Are Successful
[ 0 ] March 4, 2011

Top 5 B2B Companies on Twitter and Why They Are Successful

There are many B2B companies in all different sectors and industries. And more and more have decided to come on board and utilize Twitter for their brand awareness,  consumer engagement, and lead generation. Here are 5 diverse B2B companies that are doing it right… (1) Hubspot: An Inbound Marketing software company that realizes how vital Twitter can be to a [...]

Case Study: How Boloco Uses Social Media for Success
[ 0 ] February 23, 2011

Case Study: How Boloco Uses Social Media for Success

boloco: one word… yum! Not only do they have scrumptious burritos, but they also are a great example on how to utilize socialmedia such as Twitter for success. I had the pleasure of interviewing Sara Steele-Rogers, the social media maven for boloco to get some insight on their strategy, tactics, and steps to success through social media. ME: Sara, tell [...]

How to: Start a Company Twitter Account
[ 1 ] February 21, 2011

How to: Start a Company Twitter Account

Is your company ready to Tweet? Well before you get started on the Tweets, hashtag usage, and great consumer engagement through the relationships you will build…and then here are the steps you need to take in order to take advantage of Twitter and all its greatness: 1) Twitter Handle: In my opinion, it is best to keep a Twitter handle as [...]

How to: Connect Email Marketing and Social Media
[ 0 ] February 17, 2011

How to: Connect Email Marketing and Social Media

Nowadays communication is about being at the fingertips of your consumers. Consumers want to find how they can reach you at the click of a mouse button. Whether it’s via email communication, social media, and/or both. Your place of business should make it as easy as possible for your consumers, so why not connect both [...]

How to: Find a Job Using Social Media
[ 2 ] February 10, 2011

How to: Find a Job Using Social Media

Tired of using search engines and massive jobs sites to find a job? Wishing you could find great job opportunities a little easier? Join the club! I have been utilizing social media tools for job searching quite often lately because they help bring possible jobs right to your fingertips rather than searching for hours. A. Google [...]

Five Influential Boston “Tweet” Hearts
[ 5 ] February 9, 2011

Five Influential Boston “Tweet” Hearts

Having lived in Boston for ten years now I have had the pleasure of meeting some amazing people in every field of business. Looking at the social media and marketing scene specifically — I have met many unbelievably talented people and I could make this list miles long, but I will save the novel for [...]

5 Ways to Tie Social Media to Business Goals
[ 0 ] February 8, 2011

5 Ways to Tie Social Media to Business Goals

Money is not only valuable, but vital to the success of each business operation. Companies attempt to cut costs and raise revenue in order to be successful. Social media can help! Social media is about the relationships we build and the ability to listen and communicate in real time. This is unbelievably resourceful to so [...]

8 Ways to Use Social Media to Track Your Competition
[ 0 ] February 2, 2011

8 Ways to Use Social Media to Track Your Competition

Your brand may be awesome in your brand category, but I am sure you have some key competition out there that you’d love to have a better handle on. Nowadays with social media being the norm and most brands increasing their transparency, it has become easier to track what your competition is up to, how [...]

How to: Find Great Social Media Events to Attend
[ 3 ] January 28, 2011

How to: Find Great Social Media Events to Attend

In every town/city there are Tweetups, Meetups, and other great networking and social media events going on. Especially in the winter, when we are stuck inside due to the snow and/or bitter cold, it is great to get out and “meet up” with fellow social media friends (and new friends to be). But how do [...]