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Tag: "Mike Troiano"

Five Influential Boston “Tweet” Hearts
[ 5 ] February 9, 2011

Five Influential Boston “Tweet” Hearts

Having lived in Boston for ten years now I have had the pleasure of meeting some amazing people in every field of business. Looking at the social media and marketing scene specifically — I have met many unbelievably talented people and I could make this list miles long, but I will save the novel for [...]

Launching a New Site = Pulling One’s Hair Out
[ 1 ] November 19, 2010

Launching a New Site = Pulling One’s Hair Out

I launched my new site last Monday and had been planning for this launch date for a couple weeks. When launching a new site (like any product) you hope goes as smoothly as possible. Hope is the key word. Does it actually go that smoothly? Ha! That’s a silly thought. I apparently forgot the wisdom [...]

FutureM Un-Conference
[ 3 ] October 8, 2010

FutureM Un-Conference

Unfortunately due to my silly MBA classes, I was unable to attend any of the FutureM events earlier in the week, but I was able to hit up a couple events Thursday night. Holland-Mark‘s Digital Man Mike Troiano spoke about “Scalable Intimacy,” siting their client example Notch Session (which I must admit is some exceptional [...]

The Art of Branding: learning in the classroom vs. the workplace
[ 2 ] September 28, 2010

The Art of Branding: learning in the classroom vs. the workplace

As I sat in my MBA Global Branding class last night, I couldn’t help but laugh. As the professor went on and on about how brands need that “one word” which consumers will recall at the drop of a hat — I thought back to my time at Holland-Mark (HM). HM coined the term “One [...]