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Tag: "marketing"

Don’t Be Lazy with Your Social Media
[ 0 ] September 7, 2014

Don’t Be Lazy with Your Social Media

It’s easy to get a little lax during the summer, especially when the warm weather hits, and the patios are enticing you to come hang out. Just remember, your consumers are thinking the same thing. They’re excited for the summer, they want to drive to the beach, relax on their porches, have bbqs with their [...]

Launch of: “Marketing on the Rocks” by Four Best Friends
[ 0 ] December 17, 2013

Launch of: “Marketing on the Rocks” by Four Best Friends

So it all began a few years back when the four of us met through mutual friends and networking events around the city. We had social mentors in common, similar career inspirations, shopping habits, healthy living ideals, a love for boston, and most of all a quick love for one another. Janet Aronica, Kristin Dziadul, [...]

5 Items to Test in your Brand’s Email Marketing Campaign
[ 0 ] April 14, 2013

5 Items to Test in your Brand’s Email Marketing Campaign

Most brands realize that when it comes to marketing, it’s vital to “test and learn, test and learn, and a  test and learn some more.” Split testing, or A/B testing, your marketing efforts is helpful for determining what practices are the most effective in reaching your goals. Let’s take one marketing example to  apply how [...]

Follow: These Steps to Successfully Market Your Event
[ 0 ] January 2, 2013

Follow: These Steps to Successfully Market Your Event

Have you ever been to a trade show or a promotional event and you just knew that brand had not prepared enough? Don’t let yourself be that brand. Two words: Plan Ahead. When it comes to online and offline events, online event marketing is key to success in order to engage your audience pre-event, during the event, [...]

Five Ways to Utilize Data to Improve Marketing
[ 0 ] October 20, 2011

Five Ways to Utilize Data to Improve Marketing

Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading! 1. Referral Sites It’s important to monitor analytics in order to see which sites are the best [...]

Myth Buster: Social Media is Free
[ 0 ] October 2, 2011

Myth Buster: Social Media is Free

Many individuals who are just getting into the game of social media have heard social media is free or cheap due to the fact that many platforms such as Facebook and Twitter are free to sign up for and maintain on a daily basis. Free to sign-up, but not exactly free to maintain. “A significant 58% [...]

Thirty Beginner Social Media Marketing Tips and Tricks
[ 0 ] June 24, 2011

Thirty Beginner Social Media Marketing Tips and Tricks

I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]

Interview: Julia Roy of Manilla
[ 2 ] March 29, 2011

Interview: Julia Roy of Manilla

During SXSW in Austin, Texas Julia Roy, VP of Marketing at Manilla, and I took some time during brunch (and yummy bloody mary’s) to chat about her new career and why consumers should check out the cool and useful online application. ME:  Why did you choose to work for Manilla? JULIA:  I wanted to go [...]

10 Branding & Marketing Tips from “Mad Men”
[ 3 ] January 3, 2011

10 Branding & Marketing Tips from “Mad Men”

I have recently become obsessed with the show Mad Men and watched Seasons One through Four in about a month. Crazy? No! Dedicated? Yes! While watching the well written, directed, and addicting show, I couldn’t help but relate it to my life and career in marketing. Here are a few of things I took away [...]