Most brands realize that when it comes to marketing, it’s vital to “test and learn, test and learn, and a test and learn some more.” Split testing, or A/B testing, your marketing efforts is helpful for determining what practices are the most effective in reaching your goals. Let’s take one marketing example to apply how [...]
Have you ever been to a trade show or a promotional event and you just knew that brand had not prepared enough? Don’t let yourself be that brand. Two words: Plan Ahead. When it comes to online and offline events, online event marketing is key to success in order to engage your audience pre-event, during the event, [...]
Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading! 1. Referral Sites It’s important to monitor analytics in order to see which sites are the best [...]
Many individuals who are just getting into the game of social media have heard social media is free or cheap due to the fact that many platforms such as Facebook and Twitter are free to sign up for and maintain on a daily basis. Free to sign-up, but not exactly free to maintain. “A significant 58% [...]
I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]
During SXSW in Austin, Texas Julia Roy, VP of Marketing at Manilla, and I took some time during brunch (and yummy bloody mary’s) to chat about her new career and why consumers should check out the cool and useful online application. ME: Why did you choose to work for Manilla? JULIA: I wanted to go [...]
I have recently become obsessed with the show Mad Men and watched Seasons One through Four in about a month. Crazy? No! Dedicated? Yes! While watching the well written, directed, and addicting show, I couldn’t help but relate it to my life and career in marketing. Here are a few of things I took away [...]