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Tag: "instagram"

Three Ways to Use Instagram to Tell your Brand Story
[ 0 ] September 14, 2014

Three Ways to Use Instagram to Tell your Brand Story

  Startups are everywhere. Seriously, everywhere. As a startup founder (and marketer) you need to find ways to distinguish yourself from the masses and show why your brand is the best brand for your customer. There are a few ways you can do this that are awesome and fun at the same time. Actually Tell a Kick-Ass Story Your [...]

How to: Be on Top of your Instagram Game
[ 0 ] September 7, 2014

How to: Be on Top of your Instagram Game

Instagram has become a playground for consumers, influencers, and brands alike. It’s a perfect storyboard for visualizing your brand, your daily life, and the passion points individuals have. It allows one to engage with others through a visual digital scope – and I for one love it myself. Sometimes it’s easier to capture a picture [...]

Tips to Invest in Visual Content for the Digital Space
[ 0 ] April 16, 2014

Tips to Invest in Visual Content for the Digital Space

Content isn’t just about blog posts, whitepapers and only written content. Content can be anything from a Tweet to a TV Commercial. Unfortunately, some brands write a great article, and then just slap on a photo. The photo for that article is what will entice people on social channels to actually consume your content and potentially [...]

Monetizing your Brand through Storytelling App Instagram
[ 0 ] April 16, 2014

Monetizing your Brand through Storytelling App Instagram

Instagram is a fun, visual, and engaging channel for brands, influencers, and consumers. People love posting photos of their meals, outfits, pets, vacations, so on and so forth.Brands can take advantage of Instagram by focusing on people’s passion points and what evokes emotion from them each day. For example fashion brands can easily upload photos of [...]

Social Media: Understanding how your Consumers Use it
[ 0 ] January 5, 2014

Social Media: Understanding how your Consumers Use it

Remember the days of using RSS Feeds? Seems like a long time ago; the shift into using social media as a primary source of information is something that has become very popular with a lot of people.  That’s why it’s important to have an understanding of how your customers use social media so that you [...]

Recent Snapchat Updates & What it Means for Marketers
[ 0 ] January 5, 2014

Recent Snapchat Updates & What it Means for Marketers

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates. Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day [...]

Fun and Creative Ways to Use Snapchat for Your Brand
[ 0 ] December 14, 2013

Fun and Creative Ways to Use Snapchat for Your Brand

Snapchat, known as an instant and temporary consumption app for photos and video, has been rampant among the millennial generation. They use it to share their food, their shopping adventures, their nights out with friends, and even the brands they love to wear and shop for. As per the Guardian, this past October, the Pew research centre [...]

Five Easy to Use Tips to Optimize your Brand’s YouTube Channel
[ 0 ] December 1, 2013

Five Easy to Use Tips to Optimize your Brand’s YouTube Channel

  Nowadays with so many video content options from Instagram and Vine — it’s easy to forget about YouTube. However, it is still one of the largest search engines on the web and can be perfect for enabling your video content to be discovered, consumed, and shared across channels. We’ve spoken before about the value of [...]

Five tips for Producing Vine Videos for your Brand
[ 0 ] November 3, 2013

Five tips for Producing Vine Videos for your Brand

Vine videos are not just any video content; they require specific expertise and care when producing them in order to cater to the vine audience as well as the mainstream audience. Some brands like Burberry have taken specific note to the “stop motion” feature and succeeded in doing it well. Others could probably use a [...]

Nordstrom: A social media case example for any consumer brand
[ 0 ] November 3, 2013

Nordstrom: A social media case example for any consumer brand

The well known retailer Nordstrom is proving itself to be an expert at engaging with its audience across multiple social channels, as well as connecting both online and offline for continued engagement. On thing that Nordstrom ensures is that its visual content is available on whichever channel its audience prefers — providing insight into the [...]

How to: Use Hashtags Across Social Media Channels
[ 0 ] October 12, 2013

How to: Use Hashtags Across Social Media Channels

Hashtags, which began on our phones, ok but really on Twitter for aggregating conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, Facebook and more. Of course they aren’t used the same across all channel and there are distinct differences for each channel [...]

Video Content – Is it part of your content strategy?
[ 0 ] July 26, 2013

Video Content – Is it part of your content strategy?

Note: this post was originally written in June for SMC so some items may have changed since then in regards to Vine and Instagram Video.  The best video camera – the one you have with you. Whether it’s the video function on your phone, Vine, or the latest, Instagram video – video is a form [...]

The Habits of Teens on Social Media
[ 0 ] June 21, 2013

The Habits of Teens on Social Media

When it comes to social media there are tons of flavors ranging from the “generic” Facebook to the eclectic Vine and Snapchat. Teenagers are notorious for being experimental and checking out new things, and not just following the norm. When it comes to social media, it’s not much different. 1. My Mom’s on Facebook: Nowadays with [...]

Five Competitors and Add-Ons to Instagram Photo App
[ 0 ] September 8, 2012

Five Competitors and Add-Ons to Instagram Photo App

Instagram has been “downloaded like hotcakes” since it became available in late 2010 (now for both iphone and android interfaces). The perfect mix of a photo sharing app and social network for those visual fanatics. Currently with over 80 million users, it is still showing Facebook (who purchased it earlier this year) that the purchase was [...]

5 ways to use social media apps to capture your summer vacation
[ 1 ] July 23, 2012

5 ways to use social media apps to capture your summer vacation

Summer brings many enjoyable times each season including beach trips, family time, bbq’s, and much more. The tough part is remembering to capture all these great times so you can recall and reminisce later on. Luckily there are many creative ways to do so effectively, quickly, and easily with the touch of a smartphone app. [...]

Three areas in Facebook’s Business Model to Question
[ 0 ] July 2, 2012

Three areas in Facebook’s Business Model to Question

A social network born out of a dorm room has come a long way over the past 8 years. Here are just a few stats to show its immense growth: 901 million monthly active users (March, 2012) On average more than 300 million photos uploaded to Facebook per day (March, 2012) An average of 3.2 billion Likes [...]

Five Simple Ways Marketers can take Advantage of Pinterest
[ 1 ] March 4, 2012

Five Simple Ways Marketers can take Advantage of Pinterest

So in case you haven’t jumped on the bandwagon, just have, or are wondering what all the hype is about, Pinterest is still sizzling. It’s a fun and useful tool that brands can use to their advantage in order to show a more visual side to its consumer market. Now here’s what’s really important…how to truly capitalize on Pinterest [...]

5 Simple Tips for Using Tumblr
[ 0 ] January 25, 2012

5 Simple Tips for Using Tumblr

Recently I started utilizing my tumblr blog for unique, fun, and classic fashion I love, why I love it, and why it’s more unique through a digital scope. I love the simplicity of the platform and how it’s so convenient to post, even via the iPhone from my beloved instagram app. Lets just say, it’s [...]

Keep your 2012 New Year Resolutions with these Five Helpful Mobile Apps
[ 1 ] January 2, 2012

Keep your 2012 New Year Resolutions with these Five Helpful Mobile Apps

Have a list of New Year’s Resolutions? Need some help staying organized? Well there’s an App for that, of course. It may be easy thinking of resolutions to start in the upcoming new year, especially after the indulgent holidays…but not always as easy staying committed. Check out these Apps to tackle your resolutions a little [...]

10 Great Community Manager Tools Worth Checking Out
[ 0 ] May 2, 2011

10 Great Community Manager Tools Worth Checking Out

Social Media simple and easy? Community Managers realize that is not the case. Social media takes a great time commitment and effort in order to manage efficiently and productively to assist a brand and accomplish marketing and business goals. So wouldn’t some cool tools be helpful in order to help a community manager manage his [...]