Launching my Passion Project: Radiate Daily

I’ve been thinking about this for almost a year, planning for months, and now it’s here.  The people who know me realize that I’m always doing something on the side. Something that motivates me, alongside my day-to-day digital marketing career. And it’s usually an extension of it.

This time, I got some help. I had an idea, but I knew I needed a partner in crime to get to where I wanted to go. I sat on my couch one night and thought about the people, the women, in my life who had similar aspirations, likes, and compatible personalities. Randomly, one name came to mind. Lindsey Varney. A friend who I met my first week of college and lived across the hall – 13 years ago. We had been in touch off and on, but it had truly been years since we had hung out. I knew she was also in digital marketing, a day younger than me, loved fashion, and had a fun outlook on life. Someone who would balance my type A planner-ness. Months later, here we are. Partners in a new adventure, called Radiate Daily.

 What is Radiate Daily you ask?

I pondered that question for a long time myself. What do I want this site to be. I didn’t want another fashion tips site. Tips only go so far. I wanted to get to the root of the pain points that people have on a daily basis.

 Confidence. Inspiration.

I want to inspire people to believe in themselves. Help focus on the things that drive who they are, each day of their life, and in turn be proud and confident. Style is something I’ve loved for a long time. It’s not fashion – fashion fades as they say. Style is something we all possess (whether we believe it or not). But confidence in one’s style comes from my places (like my story here). It can be a fitness routine, a quote we read, a compliment from a friend, a story that inspired us, or our careers kicking butt. That confidence shapes the rest of us, including our style. It helps us Radiate Daily.

So join me and Lindsey. Join us in our new adventure to help inspire others every day. Come read the stories, check out the snippets on social, and help us collect more to share. Share yours! And of course, tell me what you think. What helps you #radiatedaily ?

7 Ways to Keep your Blog Content Fresh

fashion business blog

We all go through writers block. Sometimes we’re sitting tapping the keys on our keyboard but nothing is coming to mind. The well is running low and you’ve “run out of things to blog about”.. but is that really true? Maybe you’re just not looking in the right places.

There are some ways to prepare yourself in advance so the well doesn’t run dry. And there are things we can do to keep ourselves motivated for those times we are feeling a little less in the mood to blog for your fashion business.

  • Monthly brainstorms - This may seem abhorrent and like a huge task, but it’s super helpful in the long run. Take a couple hours before the beginning of each month and think about what’s going on culturally for that particular time. What is going through consumer’s mindset. For example in October your consumer may be planning a Halloween party, thinking about Fall shopping, boot season, fall fashion layers, the upcoming holidays, and nostalgia for everything autumn. Then chart out when it would be best to publish each piece so you know what you’re writing about each week.  Best part – when the next year comes around, you’ll have a shell to begin from and tweak.
  • Ask your audience - Seems like a no-brainer but sometimes we forget our largest resource. Our audience! It is who we are writing the blog posts for, after all. Why not put out a poll or question to your audience via your preferred social channels to ask what they want more of, or less of.
  • Read other blogs – Really. Subscribe to as many as possible, whether it’s via email, Twitter, or a reader app like Pulse or Flipboard. It helps to have resources at your fingertips. Read them, and read them daily. They’ll help you feel on top of your game, and give you new ideas on a more frequent basis.
  • Write about what you are passionate about – May seem silly, but when you’re passionate about your topic, it will shine through. Your voice will carry further, and your audience will engage more. No one wants to read a blog post that is lame and boring, written by someone who just pumps out blog posts like a chore. They want their writer to be excited to write to them. So, write about the topics that you care about. You’ll be happier, and so will your audience.

To read about my 3 other tips including formats and curation, check out my full post on Startup Fashion!