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Tag: "hubspot"

Seven Reasons You’re not Using Social Media Correctly to Generate Leads
[ 0 ] November 28, 2011

Seven Reasons You’re not Using Social Media Correctly to Generate Leads

Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads. When a business uses social media right, prospective customers have the opportunity to access great content and information via a platform they already populate and actually want to gather said content [...]

Implementing an Efficient Lead Management Process in Six Steps
[ 0 ] November 22, 2011

Implementing an Efficient Lead Management Process in Six Steps

Lead management bridges the gap between marketing and sales. It’s a customer acquisition process which identifies potential buyers (leads), educates them, engages with them, and when the leads are considered qualified, get passed from marketing to sales. Is your business following an organized and effective lead management process? Doing so can improve the results of your lead [...]

Five Ways to Utilize Data to Improve Marketing
[ 0 ] October 20, 2011

Five Ways to Utilize Data to Improve Marketing

Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading! 1. Referral Sites It’s important to monitor analytics in order to see which sites are the best [...]

Three Steps to Utilize Content Mapping to Improve Lead Nurturing
[ 0 ] October 18, 2011

Three Steps to Utilize Content Mapping to Improve Lead Nurturing

Marketing and sales teams must work hand-in-hand in order to provide a company with the leads and profits it needs to grow and succeed. But let’s back-track a bit. Exactly how does a marketing team help a sales team with those leads once they’re generated? It should all start with a content map for lead nurturing, [...]

5 Types Of Lead Nurturing Emails You Should Be Sending
[ 0 ] September 24, 2011

5 Types Of Lead Nurturing Emails You Should Be Sending

            Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently. Most companies would like their leads to move down the funnel and become customers. However, converting leads to customers is not just about sending random emails. The [...]

5 Obvious Ways to Grow an Email List That You’re Ignoring
[ 0 ] September 18, 2011

5 Obvious Ways to Grow an Email List That You’re Ignoring

The simplest and easiest tools and tips are sometimes also the ones that are most ignored or easily forgotten. Encouraging your target market to opt in to your email subscribe form is key to lead generation for marketing teams. However, some marketers ignore or forget about the simple ways to increase those opt-ins. Let’s take a look [...]

Five Social Media Metrics Tools to Use
[ 0 ] August 7, 2011

Five Social Media Metrics Tools to Use

When it comes to social media, and any other marketing strategy, there must be a way to calculate ROI in order to see whether or not the steps being taken and the tools being used are working to the benefit of the brand. One cannot tweet without checking to see that what they tweet is [...]

Top 5 B2B Companies on Twitter and Why They Are Successful
[ 0 ] March 4, 2011

Top 5 B2B Companies on Twitter and Why They Are Successful

There are many B2B companies in all different sectors and industries. And more and more have decided to come on board and utilize Twitter for their brand awareness,  consumer engagement, and lead generation. Here are 5 diverse B2B companies that are doing it right… (1) Hubspot: An Inbound Marketing software company that realizes how vital Twitter can be to a [...]

5 Ways to Tie Social Media to Business Goals
[ 0 ] February 8, 2011

5 Ways to Tie Social Media to Business Goals

Money is not only valuable, but vital to the success of each business operation. Companies attempt to cut costs and raise revenue in order to be successful. Social media can help! Social media is about the relationships we build and the ability to listen and communicate in real time. This is unbelievably resourceful to so [...]

8 Ways to Use Social Media to Track Your Competition
[ 0 ] February 2, 2011

8 Ways to Use Social Media to Track Your Competition

Your brand may be awesome in your brand category, but I am sure you have some key competition out there that you’d love to have a better handle on. Nowadays with social media being the norm and most brands increasing their transparency, it has become easier to track what your competition is up to, how [...]

3 Ways Other Than Klout to Measure Influence
[ 0 ] January 13, 2011

3 Ways Other Than Klout to Measure Influence

Twitter influence of an individual is not just about the number of followers that he or she has. Is it ever that simple? Klout has a cool set of algorithms they use to calculate the influence someone has on Twitter, which includes the ability of a Twitter user to “make people act.” Can someone with [...]

Content Rules at Hubspot
[ 0 ] December 11, 2010

Content Rules at Hubspot

Not only was there HubSpot TV with hosts Mike Volpe and Karen Rubin on Friday, Dec. 10th, but the guest stars of the show were CC Chapman and Ann Handley who co-wrote the book Content Rules ! Killer team or what?! Although the banter of the show was entertaining, my favorite part was after the [...]

HubSpot TV: Halloween
[ 0 ] November 14, 2010

HubSpot TV: Halloween

Today I was lucky enough to be an audience member at the live taping of HubSpot TV. Not only was it cool because Mike Volpe and Karen Rubin host, but today they hosted as the infamous Lucy and Ricky. But they weren’t the only ones in the holiday spirit, most of the staff was decked [...]

Will you Geek out on Halloween?
[ 0 ] November 14, 2010

Will you Geek out on Halloween?

The past couple years, I’ve seen more and more individuals admit and embrace their “geekiness” – present company, included. More and more individuals are on Twitter and learning the importance of Inbound Marketing and utilizing SEO. Now, with Halloween around the corner, will those “geeks” show off that side of themselves, or “opt out”? I [...]