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Tag: "Holland-Mark"

Five Influential Boston “Tweet” Hearts
[ 5 ] February 9, 2011

Five Influential Boston “Tweet” Hearts

Having lived in Boston for ten years now I have had the pleasure of meeting some amazing people in every field of business. Looking at the social media and marketing scene specifically — I have met many unbelievably talented people and I could make this list miles long, but I will save the novel for [...]

Brands who Blog: Win
[ 1 ] December 30, 2010

Brands who Blog: Win

Some blog to talk about their thoughts and feelings regarding things in their daily lives, others blog about their wedding plans, some about their cooking adventures/endeavors, many about their career focus, and others about their life passions and hobbies. Whatever the reason, I truly believe that the chance to express oneself is key for both [...]

FutureM Un-Conference
[ 3 ] October 8, 2010

FutureM Un-Conference

Unfortunately due to my silly MBA classes, I was unable to attend any of the FutureM events earlier in the week, but I was able to hit up a couple events Thursday night. Holland-Mark‘s Digital Man Mike Troiano spoke about “Scalable Intimacy,” siting their client example Notch Session (which I must admit is some exceptional [...]

The Art of Branding: learning in the classroom vs. the workplace
[ 2 ] September 28, 2010

The Art of Branding: learning in the classroom vs. the workplace

As I sat in my MBA Global Branding class last night, I couldn’t help but laugh. As the professor went on and on about how brands need that “one word” which consumers will recall at the drop of a hat — I thought back to my time at Holland-Mark (HM). HM coined the term “One [...]

Social Media n’ Boston
[ 2 ] March 22, 2010

Social Media n’ Boston

Boston has always been full of culture, and today, it is full of culture AND become a hub for social media. There are many prominent firms including Holland Mark, Cone Inc, Schneider Associates, Arnold, Hill Holiday, MNET, Mullen, One Pica, and many others which demonstrate that Social Media today, is not just a “buzz” anymore, [...]