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Tag: "Facebook"

Tips to Invest in Visual Content for the Digital Space
[ 0 ] April 16, 2014

Tips to Invest in Visual Content for the Digital Space

Content isn’t just about blog posts, whitepapers and only written content. Content can be anything from a Tweet to a TV Commercial. Unfortunately, some brands write a great article, and then just slap on a photo. The photo for that article is what will entice people on social channels to actually consume your content and potentially [...]

Social Media: Understanding how your Consumers Use it
[ 0 ] January 5, 2014

Social Media: Understanding how your Consumers Use it

Remember the days of using RSS Feeds? Seems like a long time ago; the shift into using social media as a primary source of information is something that has become very popular with a lot of people.  That’s why it’s important to have an understanding of how your customers use social media so that you [...]

Nordstrom: A social media case example for any consumer brand
[ 0 ] November 3, 2013

Nordstrom: A social media case example for any consumer brand

The well known retailer Nordstrom is proving itself to be an expert at engaging with its audience across multiple social channels, as well as connecting both online and offline for continued engagement. On thing that Nordstrom ensures is that its visual content is available on whichever channel its audience prefers — providing insight into the [...]

How to: Use Hashtags Across Social Media Channels
[ 0 ] October 12, 2013

How to: Use Hashtags Across Social Media Channels

Hashtags, which began on our phones, ok but really on Twitter for aggregating conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, Facebook and more. Of course they aren’t used the same across all channel and there are distinct differences for each channel [...]

Facebook Part IV: Avoiding the Pitfalls
[ 0 ] September 8, 2013

Facebook Part IV: Avoiding the Pitfalls

When it comes to Facebook, or any social media platform really, all brands make mistakes – whether an issue with a campaign or simply not using social media to its fullest potential,  it’s a good idea to try and steer clear of unnecessary pitfalls. 3 Ways to Help Make Sure You’re Avoiding Pitfalls Not Following [...]

Facebook Part III: Facebook Graph Search
[ 0 ] July 26, 2013

Facebook Part III: Facebook Graph Search

  So, some of us were “cool” enough to be selected into Facebook’s Beta of their Graph Search a few months back. Lucky us. We played around with the options of searching broader topics, friends of friends, images, and other such info. Now the Facebook Graph Search is opening to all users and has even more search [...]

Facebook Part II: Best Practices for Posting on Facebook
[ 0 ] July 5, 2013

Facebook Part II: Best Practices for Posting on Facebook

Last week we discussed “What your brand should keep in mind about Facebook Updates“.  In continuing with our series on how to use use Facebook for your fashion brand, we’re going to cover best practices for posting. While there are some standards, best practices for posting on Facebook vary.  I will caveat the below by [...]

Facebook for your Brand Part 1: Managing Facebook Updates
[ 0 ] June 25, 2013

Facebook for your Brand Part 1: Managing Facebook Updates

Facebook – a channel, a sandbox, a social network, a place for brands and consumers to share content and engage – is continuously growing and adapting. In turn, brands need to adapt and change their strategy towards the channel as these changes occur – whether it’s the latest and great Hashtags, pictures being allowed in [...]

The Habits of Teens on Social Media
[ 0 ] June 21, 2013

The Habits of Teens on Social Media

When it comes to social media there are tons of flavors ranging from the “generic” Facebook to the eclectic Vine and Snapchat. Teenagers are notorious for being experimental and checking out new things, and not just following the norm. When it comes to social media, it’s not much different. 1. My Mom’s on Facebook: Nowadays with [...]

5 Features to Consider with Facebook Global Brand Pages
[ 0 ] November 26, 2012

5 Features to Consider with Facebook Global Brand Pages

Facebook gone Global or should we say local? Global brands can now reach a  larger audience  with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole [...]

Three areas in Facebook’s Business Model to Question
[ 0 ] July 2, 2012

Three areas in Facebook’s Business Model to Question

A social network born out of a dorm room has come a long way over the past 8 years. Here are just a few stats to show its immense growth: 901 million monthly active users (March, 2012) On average more than 300 million photos uploaded to Facebook per day (March, 2012) An average of 3.2 billion Likes [...]

Three Examples Why LinkedIn is stronger than Facebook
[ 0 ] April 29, 2012

Three Examples Why LinkedIn is stronger than Facebook

Facebook may have over 910 million users, but it still has stealthy competitors such as LinkedIn. LinkedIn may not be where most individuals share their photos, check their newsfeed or share their daily status updates — but it is where businesses can flourish, B2B kicks butt through lead generation, and  ”likes” can have more weight. [...]

Keep your New Year’s Resolution: 5 Ways to Find a New Job with Social Media
[ 0 ] February 14, 2012

Keep your New Year’s Resolution: 5 Ways to Find a New Job with Social Media

So many New Year’s resolutions, so little time. The New Year is already flying by, and it’s no time for slacking off. Many individuals have the desire and resolution to find a new job that will make them happy and put them in the right path for their desired career aspirations. Need some help? Here [...]

5 Simple Tips for Using Tumblr
[ 0 ] January 25, 2012

5 Simple Tips for Using Tumblr

Recently I started utilizing my tumblr blog for unique, fun, and classic fashion I love, why I love it, and why it’s more unique through a digital scope. I love the simplicity of the platform and how it’s so convenient to post, even via the iPhone from my beloved instagram app. Lets just say, it’s [...]

Thirty Beginner Social Media Marketing Tips and Tricks
[ 0 ] June 24, 2011

Thirty Beginner Social Media Marketing Tips and Tricks

I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]

Networking goes beyond the cocktail party
[ 0 ] June 15, 2011

Networking goes beyond the cocktail party

  Remember going to a cocktail networking event, getting a few business cards, inputting them into your contacts when you got home, and emailing them to stay in touch? The traditional networking is not so traditional anymore…nowadays there’s so much more you can do before, during and after with the use of social media. Here [...]

How to: Manage Social Media and Online Distractions
[ 0 ] May 10, 2011

How to: Manage Social Media and Online Distractions

Are you like me? Are you on your Facebook, Twitter, email, and more, and still trying to do your work efficiently and productively? Tough, right? Digital media is both the angel and devil on your shoulder at times. But it does not mean you can’t throw that lasso around it and control your time rather than it [...]

5 Small Busineses Who Do Facebook and Twitter Right
[ 0 ] April 27, 2011

5 Small Busineses Who Do Facebook and Twitter Right

There are so many businesses throughout the country, often times the smaller ones are overshadowed by the larger ones. However, we cannot forget the little guys, the businesses who are kicking butt, but just aren’t all over our radar as Microsoft, Apple or Verizon may be. These small businesses are utilizing social media such asFacebook and Twitter to [...]

5 Social Media Etiquette Mistakes to Avoid
[ 0 ] March 29, 2011

5 Social Media Etiquette Mistakes to Avoid

Would you go to a cocktail party and talk incessantly about how awesome you are? Would you not say thank you or please? Would you not listen to the person you are talking to? Obviously not. So why would you do such things in social media? Many people make mistakes on Twitter, Facebook and other social media platforms, [...]

20 Personal Brand Building and Monitoring Tools You Don’t Want to Miss
[ 0 ] March 22, 2011

20 Personal Brand Building and Monitoring Tools You Don’t Want to Miss

A little birdie told me that people love free tools? I know I sure do! So for your drooling pleasure, here is a “mega list” of free tools that can help you monitor your brand online, because without monitoring your brand presence, you may fall into the deep end without a lifesaver. Ready, Set, Start [...]

How to: Get Started in Social Media in 9 Steps
[ 0 ] March 15, 2011

How to: Get Started in Social Media in 9 Steps

Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. My first recommendation, do not just set up a Fan Page on Facebook and Twitter handle and begin posting items. That would be unwise and counter-productive. However, [...]

How to: Find a Job Using Social Media
[ 2 ] February 10, 2011

How to: Find a Job Using Social Media

Tired of using search engines and massive jobs sites to find a job? Wishing you could find great job opportunities a little easier? Join the club! I have been utilizing social media tools for job searching quite often lately because they help bring possible jobs right to your fingertips rather than searching for hours. A. Google [...]

How to: Find Great Social Media Events to Attend
[ 3 ] January 28, 2011

How to: Find Great Social Media Events to Attend

In every town/city there are Tweetups, Meetups, and other great networking and social media events going on. Especially in the winter, when we are stuck inside due to the snow and/or bitter cold, it is great to get out and “meet up” with fellow social media friends (and new friends to be). But how do [...]

5 Ways to Sell Social Media Internally
[ 0 ] January 27, 2011

5 Ways to Sell Social Media Internally

Unfortunately, not all organizations/offices/companies are ready to jump on the social media bandwagon. There are still places of business which are hesitant to have a social presence on platforms such as Twitter and believe it is a waste of time and not worth the effort for their brand. So how do we get the CMO and other [...]

5 Ways to Better Manage Your Online Presence
[ 0 ] January 25, 2011

5 Ways to Better Manage Your Online Presence

When managing your online presence – it is not enough to just have a Facebook profile page, a Twitter Handle, LinkedIn profile, and a website/blog up and running. There are at least a few social media management items you want to make sure you have tackled in order to increase your personal brand awareness. 1. [...]

Lead Generation Made Simpler
[ 0 ] December 29, 2010

Lead Generation Made Simpler

Creating lead generation is essential to all B2B and B2C companies and can be very time consuming! However, there are some simple and easy-to-use tools for doing so that can hopefully cut down some of that time. Want to know the best part? You’re probably already using some of these tools! But now lets discuss [...]

Communication of Message
[ 1 ] December 6, 2010

Communication of Message

“How to communicate a brand message” for a product takes effort to be creative. 3 creative methods that I researched for the Sony brand (for a global branding study) include: 1. Creative Product Placement: Honda did a fabulous job at placing its CR-Z in a Facebook game in order to create brand awareness. It was [...]

"I like it on…" Facebook Status Updates
[ 0 ] October 6, 2010

"I like it on…" Facebook Status Updates

Were you a part of this year’s breast cancer awareness viral phenomenon on Facebook? Last year it was what color bra you were wearing, this year it was where do you put your purse when you come home. A little bit of scandal with a bit of fun and lots of awareness for a great [...]

The Fear of TMI
[ 0 ] February 24, 2010

The Fear of TMI

Ever fear you are posting “too much” on Facebook or Twitter? Ever wonder why some people post every minute of their lives, rather than just living those moments? I admit, I spend a lot of time on my computer, but one comes to question, when is it just TMI? I recently read an article from [...]