Facebook gone Global or should we say local? Global brands can now reach a larger audience with these pages in the Facebook users’ own language. Great for brands and consumers. Here’s why: 1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole [...]
A social network born out of a dorm room has come a long way over the past 8 years. Here are just a few stats to show its immense growth: 901 million monthly active users (March, 2012) On average more than 300 million photos uploaded to Facebook per day (March, 2012) An average of 3.2 billion Likes [...]
Facebook may have over 910 million users, but it still has stealthy competitors such as LinkedIn. LinkedIn may not be where most individuals share their photos, check their newsfeed or share their daily status updates — but it is where businesses can flourish, B2B kicks butt through lead generation, and ”likes” can have more weight. [...]
So many New Year’s resolutions, so little time. The New Year is already flying by, and it’s no time for slacking off. Many individuals have the desire and resolution to find a new job that will make them happy and put them in the right path for their desired career aspirations. Need some help? Here [...]
Recently I started utilizing my tumblr blog for unique, fun, and classic fashion I love, why I love it, and why it’s more unique through a digital scope. I love the simplicity of the platform and how it’s so convenient to post, even via the iPhone from my beloved instagram app. Lets just say, it’s [...]
I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]
Remember going to a cocktail networking event, getting a few business cards, inputting them into your contacts when you got home, and emailing them to stay in touch? The traditional networking is not so traditional anymore…nowadays there’s so much more you can do before, during and after with the use of social media. Here [...]
Are you like me? Are you on your Facebook, Twitter, email, and more, and still trying to do your work efficiently and productively? Tough, right? Digital media is both the angel and devil on your shoulder at times. But it does not mean you can’t throw that lasso around it and control your time rather than it [...]
There are so many businesses throughout the country, often times the smaller ones are overshadowed by the larger ones. However, we cannot forget the little guys, the businesses who are kicking butt, but just aren’t all over our radar as Microsoft, Apple or Verizon may be. These small businesses are utilizing social media such asFacebook and Twitter to [...]
Would you go to a cocktail party and talk incessantly about how awesome you are? Would you not say thank you or please? Would you not listen to the person you are talking to? Obviously not. So why would you do such things in social media? Many people make mistakes on Twitter, Facebook and other social media platforms, [...]
A little birdie told me that people love free tools? I know I sure do! So for your drooling pleasure, here is a “mega list” of free tools that can help you monitor your brand online, because without monitoring your brand presence, you may fall into the deep end without a lifesaver. Ready, Set, Start [...]
Many companies have realized the potential of social media and the impact it can have on a brand’s awareness and competitive advantage. However, some of those companies are unsure where to start. My first recommendation, do not just set up a Fan Page on Facebook and Twitter handle and begin posting items. That would be unwise and counter-productive. However, [...]
Tired of using search engines and massive jobs sites to find a job? Wishing you could find great job opportunities a little easier? Join the club! I have been utilizing social media tools for job searching quite often lately because they help bring possible jobs right to your fingertips rather than searching for hours. A. Google [...]
In every town/city there are Tweetups, Meetups, and other great networking and social media events going on. Especially in the winter, when we are stuck inside due to the snow and/or bitter cold, it is great to get out and “meet up” with fellow social media friends (and new friends to be). But how do [...]
Unfortunately, not all organizations/offices/companies are ready to jump on the social media bandwagon. There are still places of business which are hesitant to have a social presence on platforms such as Twitter and believe it is a waste of time and not worth the effort for their brand. So how do we get the CMO and other [...]
When managing your online presence – it is not enough to just have a Facebook profile page, a Twitter Handle, LinkedIn profile, and a website/blog up and running. There are at least a few social media management items you want to make sure you have tackled in order to increase your personal brand awareness. 1. [...]
Creating lead generation is essential to all B2B and B2C companies and can be very time consuming! However, there are some simple and easy-to-use tools for doing so that can hopefully cut down some of that time. Want to know the best part? You’re probably already using some of these tools! But now lets discuss [...]
“How to communicate a brand message” for a product takes effort to be creative. 3 creative methods that I researched for the Sony brand (for a global branding study) include: 1. Creative Product Placement: Honda did a fabulous job at placing its CR-Z in a Facebook game in order to create brand awareness. It was [...]
Were you a part of this year’s breast cancer awareness viral phenomenon on Facebook? Last year it was what color bra you were wearing, this year it was where do you put your purse when you come home. A little bit of scandal with a bit of fun and lots of awareness for a great [...]
Ever fear you are posting “too much” on Facebook or Twitter? Ever wonder why some people post every minute of their lives, rather than just living those moments? I admit, I spend a lot of time on my computer, but one comes to question, when is it just TMI? I recently read an article from [...]