5 Simple Yet Effective Ways to Promote Your Brand’s Blog

 

Having a blog is awesome. Promoting it’s content is even more awesome, if done well. The below list addresses simple but effective ways for your content distribution strategy.

1. Share, share, share – It seems self-explanatory to say share your blog across your social channels. However, it’s not just about sharing, but it’s about the way you share. Ensure your blog is baked into your social content strategy for weekly and monthly cadence opportunities. Leverage pop culture opportunities to boost the presence of your blog’s content into relevant conversations. And of course, ensure that the blog link is easily available within your bios or social posts.
Example: Equinox blog and their Instagram Account.
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2. Sign ups on your website – The best way to increase referral traffic to your website and blog are by having the two within the same domain. Even if you have a blog hosted on tumblr, you can still have it within your domain too. So when you ask your consumers to sign up for your blog, not only are you getting your blog out to more people, but you’re collecting leads for your brand as a whole.
3. Email and newsletters – Just like you want to ensure you are promoting the awareness of your social channels within emails or newsletters, you want to do the same for you blog. Perhaps the content from your blog is the primary content within your weekly/daily emails. This allows for people to see your brand as not just another brand, but a content source for information, tips, news, and more.
4. Cross promote – Your brand most likely has some partnerships – whether it’s for the brand as a whole or content partnerships. Use those to help cross promote content for them, and in turn for you. It allows your content to get in front of extra eyeballs and hopefully traffic back to you on a regular basis.
5. Guest bloggers – You never have to create all the content on your own. And when you decide to allow guest “expert” bloggers to take a stab at your content – it not only allows extra voices, but a another way to engage new audiences. Not only will these bloggers be writing for you, but they’ll [hopefully] be promoting their pieces on social media and on their own blog. This allows for extra “free” promotion, and in turn traffic to your blog content.
What other ways does your brand like to share?

This post was origially written for social media club – see more here:  http://socialmediaclub.org/blogs/from-the-clubhouse/5-simple-yet-effective-ways-promote-brands-blog#sthash.55kCuOpZ.dpuf

 

Three brands who understand content marketing

It’s easy to focus on the negative, especially when it comes to the news, how we feel about brands who have mistreated us, the person who didn’t hold the door, etc. It’s especially true in the digital world, where marketers are competing for the next big campaign, and looking to see what another brand did wrong. It’s unfortunately too easy to be negative.
Then there are brands who try to bring out the positive, through their campaigns, their messaging, and their spirit. Those are the brands that are tough to talk badly about – mainly because they pull it off so well.
A few I’ve noticed (big and small) of all time and as of late are:
1. Equinox - Yes, a gym, but so much more than that. Their content game includes (but is not limited to) quality image content that is easy to consume on the go, and also highly shareable. Their hashtag, #equinoxmademedoit is enough to make you want to see what they’re about. Their gyms are not just welcoming from a comfort and active level, but their digital content encourages you to give a little more. The brand is making a name (even if it’s smaller than some) to kick your own butt, and keep kicking it. To encourage yourself to be a better fit, healthy you. And I see no problem with that.
2. The Tig - A content site by Meghan Markle, has inspired many females (including myself) to look at myself with a new lens. The content motivates one to appreciate oneself,  love who you are, and what you like in life. In addition, the brand encourages people to be ok with where they are in life – whether it’s married, engaged, having a baby, and/or single, such as in their latest Valentine’s Day post.
3. Dove - Known for it’s encouragement for inner beauty as well as loving your body (whatever shape), has a new campaign called#SpeakBeautiful. Instead of reading “mean tweets” or festering on the negative beauty comments that people are saying about themselves…Dove is helping change the story. The brand wants to inspire others to help “change their story” too.
These three do seem to have something in common. It’s inspiration and owning who you are, and focusing on being a better you. As marketers, we sometimes promote items that aren’t always about “the good,” but when they can be, it’s pretty great. Applauding those who have help put forth such great campaigns who inspire the rest of us to kick it up a knotch.
This post was originally written for socialnomics.