- the ability to block ads;
- search within spotlight for finding something within any app or doc on your device versus having to search multiple apps for what you want to
Working in digital marketing on a day-to-day basis, it makes me stoked to see when brands and consumers truly connect. When a brand takes a beat and steps back to reflect and understand what their consumers really want. Even cooler, when a brand reinvents part of itself to be with the times. One such brand is Banana Republic. Perhaps I’m biased, because they now sell so many leather oriented clothing, but so what? Here’s what we can learn from BR as of late:
1. They Hired a Kickass Creative Director – one to help reinvent BR and shape it into a new, cooler, fresher brand. Marissa Webb. I salute you. You took BR from being a stuffy, conservative office brand to one that women are excited to wear. The brand now exudes confidence, sex appeal, and best of all, amazing clothes that fit just right.
2. The advertising fits the new brand – The new ads are edgy and they standout. Best part, Marissa herself touts the clothes, makes personal ads through her instagram (without being an ad), and allows people to connect with the brand in a way people never could before. In a way, (sorry Tory), she’s the new Tory Burch. She is a visionary for the brand. Is that a bold statement? Perhaps.
3. They are human – By far my favorite characteristic. The brands replies, comments, and favorites posts by its fans. They thank people for purchasing their clothes. Reward them with fun loyalty gifts. And best of all, are just kind and nice. Not to mention, Marissa herself “favorited” my last tweet about the brand. That is huge in my book!
What brands stand out to you? Which brands make you say – yes, I love this brand?
Note: This post was originally written for Marketing on the Rocks.
Generation Z – a generation not born just on the web, but born into social media at their fingertips. They use iPhones and iPads before they begin preschool. They are the generation who has already begun to dictate how we as brands market ourselves across social.
Let’s first define Generation Z and their preferences/behaviors:
Sounds great, but now what? Generation Z means we need to change, tweak, and focus our marketing in new ways once again. If Generation Z is your brands ultimate target (if not today, then maybe 5 years down the road), then you need to start adapting and evolving now. Be ready for when your brand is of their consideration.
Consider the following tips for today, as you move forward:
This is just the beginning. As Generation Z continues to grow, adapt and determine our new technology, and challenge brands by saying what they want as the best product ever…marketing will continue to evolve. We must continue to observe this generation’s consumer habits and everyday behaviors when it comes to content consumption, technology adoption, and of course how they prefer to engage with one another, and our brands.
Image Source: Business InsiderFurther Reading: http://www.businessinsider.com/generation-z-spending-habits-2014-6 http://mashable.com/2014/08/20/generation-z-marketing/ http://www.telegraph.co.uk/news/features/11002767/Gen-Z-Gen-Y-baby-boomers-a-guide-to-the-generations.html This post was originally written for Marketing on the Rocks.
Jelly. Another obscurely named app? Maybe. Useful? Maybe. If you use it to your advantage and think of it as a resource.
So what is the Jelly app and why should you care?
To summarize from the past couple months, “Twitter co-founder Biz Stone released Jelly, an app that allows users to ask a question with an image, and immediately receive a response through a link, a drawing on the original image, or simple text.
Some may ask: what’s the point? Isn’t that just like Quora or Thumb? Not exactly. While it’s tempting to write off something like Jelly as social-mobile’s latest shiny object, Stone’s latest project has some unique features and functionality that could prove useful to marketers.”
What’s useful about the Jelly app for Emerging Startups?
To read more on why it’s “easy to use,” good for “real time,” and especially for Market Research on your products and services, check out my full post on Startup Fashion.
Image source André-Batista
Remember the days of using RSS Feeds? Seems like a long time ago; the shift into using social media as a primary source of information is something that has become very popular with a lot of people. That’s why it’s important to have an understanding of how your customers use social media so that you can create your social media plan accordingly.
Here’s a quick look at how I use social media:
See how each platform has a very different purpose for me? I’m willing to bet that your customers are the same way.
Why this matters to your brand:
Understanding how your audience consumes content is half the battle. It allows your brand to shape your content strategically for each channel; in a voice that fits that place; in a way that is easily consumable, and in turn shareable by that specific audience.
The content you place on LinkedIn is not what you place on Pinterest. Understand that while the topic may be the same (new collection, new event, new sale) the way in which the content is presented should be very different, based on how you see your customers responding.
To read more on how you can apply each of these channels to your brand and have a list of key takeaways, check out my full post on Startup Fashion!