Our lives are busy. We get up, work out (if there’s time), run off to our office (wherever that may be), check our insane amount of email while we slug some caffeine, and hope to make it through the day without having to take most of our work “home” that evening as well. So when do we stay on top of what’s happening in the world, what the latest trend is, and what social media app is hot now? We have to make time. The key is to find efficient and enjoyable ways to do so.
Here are a few of those that may suit your digital fancy…
1. Twitter - This one is a no-brainer. Some may feel like Twitter moves too fast, or it’s hard to keep up with the latest news. However, if you make a Twitter list for different categories you’re interested in, then you can focus on the content you want, and when you want to consume it. For example, you could have a news list to read on your commute in the AM (or while you’re at the gym); an entertainment list when you’re kicking back after dinner or taking a breather while grabbing a coffee; a publication list for your favorite magazines and bloggers who you like to follow. Either way, Twitter makes it easy, and the closest you’ll get to some of the “real time” news you need to know. Whether it’s Vine’s new app additions, the latest iPhone update, or a sports score, Twitter will have it all.
2. Pulse - A simple, easy, and user-friendly way to aggregate your news and publication content in one place. And since it’s been “linked up” with LinkedIn, you can share easily, as well as sign in through your LinkedIn account.
3. CNN Breaking News - One of the few apps I make sure the notifications are always on. It’s the app that lets you know when crazy shit goes down, right then and there. Seriously.
4. Flipboard – Similar to Pulse in some ways, with the aggregation. The difference is mainly for brands. The ability to have mobile experiences for your content is more expansive on flipboard. There are also more ad opportunities for your branded content. From a consumer perspective, it’s more about your preference on what you prefer for your user experience. Swipe or Flip?
5. tumblr - You can make tumblr another news feed type source if you subscribe to the blogs of the brands and publishers you love to consume. For example, I follow brands who put out cool insider content that you can’t always get on any other site or channel. It’s not always the of the minute news, or mainstream announcements, which is why it’s awesome. For example, you can get first time releases, TV Show premieres, and behind the scenes type content.
So in the end it’s all about your preference. No time? Corral it one place. Prefer different apps, that’s ok too. For example, Mashable has a great app where you can swipe through their daily content with ease. And if you and your friends have a favorite app or tool, please share!
Image Source: Techcrunch
This post was originally written for Marketing on the Rocks.