1. Go local – Although targeting is available now for Facebook posts, it is a nice luxury to be able to have a whole page targeted to a particular area rather than just posts. Unfortunately small business are unable to do so (just yet).
2. Automatic referral to the right page – Consumers (aka Facebook users) don’t have to hunt for the global page they want; instead they’ll be directed automatically (although a person can choose another through a drop down menu if desired).
3. Combined Insights - We marketers all realize how important and invaluable measuring is in order to optimize our strategies. Luckily with Facebook Global Pages – brands can combine “likes” and “people talking about this” across countries. That helps in order to measure across pages, rather than going one by one.
4. Ability to communicate to global fan base already formed - Why is global valuable? Because most global brands already have a global fan base. Now it’s become even easier to communicate to each global fan. But what does this mean for content strategies – they are going global too (not just targeting one by one post). Get set…ready…crap…go!
5. Migration – one issue some brands may be concerned with is the migration or combination of multiple Facebook Pages they already have. Facebook appears to allow the migration of these multiple pages into one. How simple and easy that is – time will tell.
Want some real life examples – check out the movie Facebook Page forFrankenWeenie below….(when clicking on the carrot, you can switch “region” easily and simply if desired. It was already targeted to the U.S. for me).
NOTE: This post was originally written for Socialnomics and my original blog post can also be found here.
Questions? Comments? Let me know how you feel about Facebook Brand Pages in the comments below.