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Tag: "blogging"

Is tumblr the right blogging platform for your brand?
[ 0 ] April 16, 2014

Is tumblr the right blogging platform for your brand?

  Do you have blog for your brand? I know, you’ve got a lot to do. But blogging is really important for reasons ranging from SEO to customers relationships. When it comes to choosing a a platform for your blog, you may want to go with WordPress, which definitely has it’s advantages. Or you may [...]

Why you Should Supplement your Content Creation with Guest Bloggers
[ 0 ] March 8, 2014

Why you Should Supplement your Content Creation with Guest Bloggers

Creating content is a beast. You heard right. A beast. It can take hours to plan, write, edit, and schedule accordingly. And truthfully most brands have a hard time doing it all themselves. Some brands need to source out, curate, and/or co-create content in order to supplement the content they create themselves. One way to [...]

5 Tips for Starting your Career in Digital Marketing
[ 0 ] March 8, 2014

5 Tips for Starting your Career in Digital Marketing

It feels like a lifetime ago when I considered transitioning from law to marketing – yes you heard right, law to marketing. I had been watching my roommate Julia Roy, venturing into the twittersphere and launching her personal brand as a digital strategist, and saw first-hand how much more fun she was having. And at the [...]

Influencer Marketing: Avoid These 5 Brand Mistakes
[ 0 ] February 9, 2014

Influencer Marketing: Avoid These 5 Brand Mistakes

“Influencer Marketing” – the latest buzz phrase in the marketing sphere – but is your brand doing it right? There are multiple pitfalls, which are easy to miss even if they’re right in front of you. So instead of running towards the finish line, tread carefully and strategically for your brand’s benefit and ensure you [...]

Five Visual Tips for your Brand’s Blog Presence
[ 0 ] November 3, 2013

Five Visual Tips for your Brand’s Blog Presence

Starting and maintaing a blog for your brand is a a crucial step when it comes to publishing content for your audience to discover, consume and share. However, before pumping out all that awesome content, your team needs to determine how that blog will “look and feel” — how it will ladder up to the [...]

Must Have for a Brand’s Blog: Blogging Editorial Guidelines
[ 0 ] December 16, 2012

Must Have for a Brand’s Blog: Blogging Editorial Guidelines

Your brand is awesome, you have great content, and your blog is off to a great start. But before you started said blog, did your team consider editorial guidelines? The content is crucial but so is maintaining control over how the content is created. Here are five things to consider when putting together blogging editorial [...]

Three Tips for your Blog Content Strategy
[ 0 ] December 5, 2012

Three Tips for your Blog Content Strategy

Image via janefriedman.com Publishing is no longer just in the hands of magazines and newspapers; brands have the opportunity (as many have realized) to provide the value of content to consumers through video, blogs, infographics, and much more. Today the brand is the publisher. When brands start creating and curating content it is normally through [...]

Five Reasons to Have a Blog for your Brand
[ 0 ] November 28, 2012

Five Reasons to Have a Blog for your Brand

The importance of starting a blog as an independent fashion designer is based around a solid way to tell your story, drive traffic to your website, and allow your brand to grow a loyal fan base while allowing for a deeper look into the brand. Lets take a closer look on why your brand should have a blog… Create Awareness [...]

Five Ways to Utilize Data to Improve Marketing
[ 0 ] October 20, 2011

Five Ways to Utilize Data to Improve Marketing

Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading! 1. Referral Sites It’s important to monitor analytics in order to see which sites are the best [...]

How to: Make and Maintain a Blogging Editorial Calendar
[ 0 ] August 2, 2011

How to: Make and Maintain a Blogging Editorial Calendar

Too much content to create, too little time? This is when having a blogger staff and an awesome editorial calendar are key. Not only are they key but vital. As a freelance blogger as well as a marketing communications manager I definitely have a few tips on the topic. Here I share a few of [...]

Thirty Beginner Social Media Marketing Tips and Tricks
[ 0 ] June 24, 2011

Thirty Beginner Social Media Marketing Tips and Tricks

I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]

Brands who Blog: Win
[ 1 ] December 30, 2010

Brands who Blog: Win

Some blog to talk about their thoughts and feelings regarding things in their daily lives, others blog about their wedding plans, some about their cooking adventures/endeavors, many about their career focus, and others about their life passions and hobbies. Whatever the reason, I truly believe that the chance to express oneself is key for both [...]