I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and a “cheat sheet” slideshare doc just for you below!
1. A Fan Page is for your company Facebook Page and a Profile Page is for your personal Page. Remember the difference or Facebook will shut your page down, and that would be a major “fail!”
2. Use the real estate available to you: Put up a great profile pic; have a bio; add links to your other sites!
3. Add pictures! Pictures allow people to see what your brand is about and realize it’s more than just a “logo.” Add pictures from events, conferences, demos, and just the regular everyday awesomeness in your office.
4. Be human! Don’t just post, post, post. No one wants to hear all about you, all the time. Ask questions, reply, and converse like you would in every day life.
5. Share other people’s posts. Engage and demonstrate you value content and opinions by others too!
6. Connect your platforms! Did you do a blog post? Have it automatically post on your Facebook page so others can have access to it easily and quickly.
7. Have contests or other exciting giveaways or events which encourage both online and offline participation with your brand via Facebook.
8. Update regularly and not just once in a blue moon. Fans get used to the regularity of posts and fall off your loyal fan wagon if you don’t keep up.
9. Use your Facebook Insights to monitor your success with your Fans and see why/when your Fans activity increases or decreases. It’s helpful for future campaigns and promotions.
10. Be relevant. Post content that provides value to your target audience, but at the same time add some fun stuff too. The 80/20 rule is a great way to start out.
As seen below, Laughing Cow Cheese is always a great example of engagement, being human, and providing great relevant content on a consistent basis.
1. Get a Twitter handle as simple and close to the name of you or your brand as possible. Refrain from names like Tommy93737434 because no one will remember it.
2. Use the real estate given to you! Have a relevant 140-character bio which catches the eye of your target audience; have a great picture (as with Facebook) for your profile, and because some people still use www.Twitter.com versus Hootsuite,Tweetdeck, etc — make sure your Twitter background is up to par as well!
3. Be polite! Don’t just Tweet Tweet Tweet! This party isn’t all about you and the sooner you learn that, the less Twitter mistakes you will make! It’s a place for all of us to share, listen, chat together, and engage with one another. And the words “please” and “thank you” are just as welcome in this space.
4. Listen First. Talk Second. Set up columns in apps like Tweetdeck or Hootsuite in order to listen to your target audience easier and better. For example, have a separate column for clients, prospects, competition, etc.
5. Use hashtags for events, conferences, products, etc in order to promote more, and listen better on what people are saying re: your brand/product/event/etc.
6. ReTweet other people’s Tweets. It’s not all about your own content and opinion.
7. Give credit where credit is due when curating other people’s content.
8. Use the link shortener, it’s there to help you say more in this 140 character world.
9. Share links, photos, videos and more. It’s not just about articles and blog posts.
10. Follow Back! Don’t be too cool to follow, because on Twitter, we’re all a little nerdy!
Lululemon is a great example of a brand who knows how to ReTweet, ask questions, engage, and truly show each follower they have that they care about each one and what they have to say.
1. Strategize on the content that you would like to blog about first. Focus on your marketing strategy and what value you would like to provide your target audience in order to avoid many of the common blogging mistakes.
2. Have an editorial calendar to keep track of topics, bloggers, and deadlines.
3. Have guest bloggers to add some spice to your regular content.
4. Post regularly, or people forget you have a blog.
5. Have share buttons easily visible so people can Tweet, Share and Like your posts.
6. Have subscribe buttons also easily visible so people can click and subscribe quickly and easily.
7. Allow people to comment on your posts. Monitor if you want to approve before they become public.
8. Having headings, subheadings, and list posts keep people’s attention more as they’re easier to read than prolific paragraph after paragraph.
9. Add visual stimulation with videos, embeds, pictures, graphs, and the like.
10. Have a voice that’s yours. Don’t be afraid to add a little pizzazz!
The Purse Blog is unique and quite visual with its pictures, and posts, which allow the reader to engage not only with the content they want of purses reviewed, but let them see first hand how awesome these purses truly are.
Note: this post was originally written for oneforty, which was acquired by Hubspot.