Your brand is awesome, you have great content, and your blog is off to a great start. But before you started said blog, did your team consider editorial guidelines? The content is crucial but so is maintaining control over how the content is created. Here are five things to consider when putting together blogging editorial [...]
Image via janefriedman.com Publishing is no longer just in the hands of magazines and newspapers; brands have the opportunity (as many have realized) to provide the value of content to consumers through video, blogs, infographics, and much more. Today the brand is the publisher. When brands start creating and curating content it is normally through [...]
The importance of starting a blog as an independent fashion designer is based around a solid way to tell your story, drive traffic to your website, and allow your brand to grow a loyal fan base while allowing for a deeper look into the brand. Lets take a closer look on why your brand should have a blog… Create Awareness [...]
Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading! 1. Referral Sites It’s important to monitor analytics in order to see which sites are the best [...]
Too much content to create, too little time? This is when having a blogger staff and an awesome editorial calendar are key. Not only are they key but vital. As a freelance blogger as well as a marketing communications manager I definitely have a few tips on the topic. Here I share a few of [...]
I love when I see friends and coworkers hopping onboard and starting to embrace social media as a regular part of their work or personal lives. But as many people are still learning, some insider tips are helpful and crucial to their effectiveness on their social media channels. So folks, here are some tips and [...]
Some blog to talk about their thoughts and feelings regarding things in their daily lives, others blog about their wedding plans, some about their cooking adventures/endeavors, many about their career focus, and others about their life passions and hobbies. Whatever the reason, I truly believe that the chance to express oneself is key for both [...]