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Tag: "Amazon"

How to: Use Social Proof to Drive Sales
[ 1 ] January 14, 2011

How to: Use Social Proof to Drive Sales

Traditional businesses use customer testimonies such as in a brochure at the Dentist’s office or on a page on their website in order to give a human voice to a brand. It allows a business to demonstrate “someone else recommends this, you may like it too.” Social proof is the idea that people are already [...]

Repeat: Good Customer Service = Loyalty
[ 2 ] December 16, 2010

Repeat: Good Customer Service = Loyalty

As I entered Island Creek Oyster Bar in Kenmore Square with a girlfriend of mine, I was impressed with the layout, decor, and atmosphere. Then the hostess spoke – and it was all ruined. Just kidding. Actually the two hostesses were delightfully polite and were able to seat us sooner than we expected. We took [...]

Customer service can make or break a brand
[ 4 ] October 1, 2010

Customer service can make or break a brand

Customer service is key to a brand having loyalty by a consumer — at least for me, that’s the case. For example, recently an item I purchased via Amazon was not delivered. My online status said “delivered” but said package was not on my doorstep. I immediately thought “crap! Someone took it!” — “now what?” [...]