As of May, 2013 – over 50% of U.S. mobile users have a smartphone device. Now that is a pretty hefty number to consider when strategizing your content (which includes images, videos, graphics, advertisments) for your target audience.
It’s important to think about how much time your current and potential customers spend on their mobile devices; not just for the content that you post on your website and social media platforms but also for the other ways that your business can be represented.
4 Things to Remember to Make Your Fashion Business Mobile Friendly.
Content - Is your content mobile friendly? Is it quick and easy to consume on the go? The key is to figure out what your audience can do on their phones and what they are willing to consume. For example, not many people will fill out a huge registration form for a site on their phone. On the other hand if you make it two step form, perhaps with a social login, you could avoid that issue pretty easily. Second, is your content visually pleasing? More people are likely to check out photos, videos, graphics and other visuals on the go and read longer form content on their laptop or tablets.
Apps – When selling products, it may be helpful to consider whether a mobile site is enough or if an app may be helpful for a specific purpose. Now, this is not to say everyone should have an app, but if there’s a demand, a need, and the ROI (return on investment) will overcome the cost you put in, then considering the development of an app could be worthwhile. For example, I find it easier to shop on the Nordstrom app when I’m using my phone for quick on the go purchases, rather than going to their mobile site where it’s harder to see the products I may be interested in.
To read my other two tips on being mobile friendly in today’s marketing world – check out my full post on Startup Fashion!