Have you ever been to a trade show or a promotional event and you just knew that brand had not prepared enough? Don’t let yourself be that brand. Two words: Plan Ahead.
When it comes to online and offline events, online event marketing is key to success in order to engage your audience pre-event, during the event, and even after the event.
Use your social media presence, your online prowess, and your awesome marketing team to succeed at marketing your event.
Facebook, Twitter, Foursquare, Tumblr, you name it…
You know the age old saying, “be where your audience is”… if your audience is engaging with you heavily on Facebook or Twitter, why not help promote your event to them there? Start early and update as the event approaches with new tidbits they may want to know.
Do you have a cool speaker? Special giveaways? An early bird entry fee? Your audience wants to know! And don’t forget a fun branded hashtag to corral the conversation so you can listen in and so can your followers. That hashtag can be used before during and after the event in order to keep the conversation flowing and get a larger audience to over hear what an awesome event your brand is having.
Why pay when you can leverage free offerings. Eventbrite allows for advance planning of events, social media integration, ticket fees and more; a great way for people to easily purchase tickets or sign up for an event online or through their mobile app.
Best part – you can keep track of sign-ups as they happen and alert the attendees as needed.
To learn about the 3 other necessary steps to successfully market your event, check out my full post on Startup Fashion. And leave comments below with questions!