Your marketing team should be relying on data to see what’s working, what could use improvement, and what should be squashed as an approach. Data may seem intimidating, but it can also be a marketer’s best friend. How? Keep reading!
1. Referral Sites
It’s important to monitor analytics in order to see which sites are the best referral sources for your website. Keep track of your top ten. For example, is your blog one of your best referral sites? Then maybe you should be beefing up your blog even more in order to improve its performance as a top referral source. Are some of these sites ones where you guest posted or advertised? Continue to do so, as these can be great avenues for your potential customers to find you, visit your site to lean more, and hopefully one day convert into actual leads and customers.
Furthermore, if your blog or another site isn’t in your top ten list and you were hoping it would be, you should figure out why it isn’t working and re-work that strategy. Or perhaps admit that it isn’t working for your target audience, and focus on the channels that are working to refer potential customers to you.
Keep readying about my 4 other ways you can kick ass in marketing with data — by clicking the link below for my full post on the Hubspot blog!
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/27424/5-Ways-to-Instantly-Improve-Marketing-With-Data.aspx