Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently. Most companies would like their leads to move down the funnel and become customers. However, converting leads to customers is not just about sending random emails. The content of each email should be relevant, targeted, and communicate value that your company has to offer.
Before you even start, you should strategize a content map, which will allow you to plan out your email campaign for different types of leads, and how it should be changed as they click on items, and move down the funnel.
5 Types Of Lead Nurturing Emails You Should Be Sending
1. Educational Content Email - You could start with some general educational emails that have content demonstrating the value your company can offer (without being “salesy”). For example, you could have 5 different types of educational emails you can provide depending on upon the type of lead they are. You can provide educational content regarding marketing, technology related to your service/product, selling to their customers, managing their business better, etc.
This was an excerpt of my post for Hubspot. Click the link below to read about the other 4 emails you should be sending in my full post!
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/25494/5-Types-Of-Lead-Nurturing-Emails-You-Should-Be-Sending.aspx#ixzz1YpEITXkm