The simplest and easiest tools and tips are sometimes also the ones that are most ignored or easily forgotten. Encouraging your target market to opt in to your email subscribe form is key to lead generation for marketing teams. However, some marketers ignore or forget about the simple ways to increase those opt-ins. Let’s take a look at 5 obvious ways marketers can do just that…
1. Simplify Your Email Opt-In
Creating your email subscribe box can be as simple as including a title for what the person is subscribing to (e.g. “ABC Monthly Email”) and adding a simple entry box for the subscriber to enter an email address and press ‘submit.’
However, if you want a better and more efficient email opt-in box, set up a form that allows you to also retrieve their full name (perhaps location and company name as well) and demonstrate what they’re signing up for. What’s the value (see below for tips on providing value)? This not only allows you to collect more information for lead generation purposes but also ensures subscribers are truly interested in what you have to offer.
Interested in reading more, check out my full post on the Hubspot blog!