It feels like a lifetime ago when I considered transitioning from law to marketing – yes you heard right, law to marketing. I had been watching my roommate Julia Roy, venturing into the twittersphere and launching her personal brand as a digital strategist, and saw first-hand how much more fun she was having. And at the same time, I wanted to throw my law books out the window. Long story short, I followed suit soon after, and realized that digital marketing was a much better fit for me personally and professionally. But how did I start, and what got me here today? Here are a few tips I learned along the way…
1. Read, Read, and Read Some More
Sign up for regular email newsletters from blogs and websites you will enjoy perusing daily or weekly. It’s important to stay up to date on the latest and greatest when it comes to new social media channels, new mergers between platforms, updates to channels and how it will affect marketing to audiences, so on and so forth. For example, I subscribe to Mashable, Fast Company, Techcrunch and others that are similar. Aside from blogs that are specific to marketing, I like to subscribe to more tech related blogs, because technology is constantly affecting how we market and how we reach out audiences (ex. iBeacons).
Yes, it’s not always easy to read everyday, but it’s important to try to set aside some regular time to at least skim the headlines. My tip: follow your faves on Twitter and set up a Twitter list so you can see what’s new, in real time.
2. Learn by Doing
One thing I learned right away is that you can read about marketing and the best strategies, but you can’t truly understand, implement, and teach others until you do it yourself. Jump in and just try it out. For example, when I see a new channel that could be interesting for my clients and their audiences, I immediately sign up and try it out for myself. I view it as a customer to see what type of content I would want on there, how I would engage with it myself, and would I want to engage with brands on it. In turn, I figure out what are the tactical items to consider. For example, Snapchat is about instant consumption, while Vine and Instagram can be viewed multiple times and shared whenever and wherever you want. These are just a few examples that brands and marketers need to put into consideration when determining where to play, the content to produce and distribute, and which audiences matter to them and why.
3. Take yourself offline
Sometimes you just need to log off. Attend a networking event in your city and talk (not on Twitter, but face to face) to other marketers in your industry. It’s a great way to exchange ideas, find a mentor, and just enjoy being among like minds. I also recommend doing it at minimum – monthly – in order to stay on top of what is happening within your city’s marketing industry.
You’ll want to know the 2 other tips around blogging and my bonus tip! This post was originally written for Marketing on the Rocks, so check out my full post here!
Image Source: http://www.flickr.com/photos; John Sutton