The importance of starting a blog as an independent fashion designer is based around a solid way to tell your story, drive traffic to your website, and allow your brand to grow a loyal fan base while allowing for a deeper look into the brand.
Lets take a closer look on why your brand should have a blog…
Creating regular and consistent content and publishing out to your social channels can create awareness for your brand. The key is to have content that is valuable to your audience whether it be “how-to”, tips, expert advice, highlighting your products through lifestyle content, or a blend of content types.
That awareness will then lead to sharing of content on your fans’ channels for greater awareness, and in turn can drive traffic to your site for your products.
Your content, which will be engaging through multi-media such as photos and videos of your lines, can drive traffic through SEO (taking advantage of keywords and tags) as well as from referrals, influencers, and your loyal audience. Your blog can easily become the vehicle that leads traffic right to your products – whether it be your current or future fashion line.
To read the other 3 reasons why your brand should consider a blog, please read my full post on Startup Fashion. Thanks!