Recently I started utilizing my tumblr blog for unique, fun, and classic fashion I love, why I love it, and why it’s more unique through a digital scope. I love the simplicity of the platform and how it’s so convenient to post, even via the iPhone from my beloved instagram app. Lets just say, it’s my new love affair along with Instagram, of course.
1. Find your niche
As with any blog one starts, a focus point is key in order to not have a hodge podge of random topics and items. If you have a specific focus, then people will come to expect your post to be a source for information on that topic and hopefully one day come to trust it as an expert source or one just for fun to peruse. For example, Bergdorf Goodman started a tumblr for a few focus points, which include location, inspiration, visual and the team. It’s a great source to get to know the brand on a more personal level and dive deeper into what Bergdorf has to offer, aside from a retail establishment. It’s a source of iconic fashion, fun design ideas, and more. I especially love the “on location” segment which allows for an inside look into the brand, the models, and what it takes to get things “just right.”
2. Share or not to share
One of the best features (in my opinion) is the fact that you can so easily share your Tumblr blog on your social channels. It’s so smoothly integrated with platforms like Facebook and Twitter. For example, if you are on the go but want to share a quick post, do it from your phone, post, and poof: it’s immediately posted on your Twitter stream and Facebook Timeline. How much simpler could it get? And if you’re into (1) efficiency as well as (2) sharing your cool posts … tumblr makes it that much simpler for you.
3. Comments and Questions
Opt in and allow your blog posts to have comments and questions. Engagement is key when it comes to blog posts being visible and seen past your own computer screen. However, not only should you allow comments/questions, but you should respond in return as well as comment on other people’s blogs. It shows it’s not just about you and your own blog but also about the community of the platform and the people who appreciate the subject matter and people who contribute to it.
4. SEO it up
As with any blogger, you want your blogs to found, read, and shared by your audience. SEO plays a huge part in that, so optimize it to the best of your ability.
- Keywords: Having rich keywords through your content, title, metadata, and URL are essential in order for those searching for that topic to come across your post. Not sure which keywords are the right ones? Check out Google Adwords keyword tool for some good starting points.
- Meta Data: Google weights heavily on title tags so make sure your keywords are making it in there.
- URLs: Your topic and keywords should also be in your URL in order for people to know easier that your post is about what they want to read up on, check out, and share.
5. Have fun – use instagram
I am a huge fan of integrating instagram along with my Tumblr. It makes for cool photography, great visuals, and a quick on the go post, such as me in my old office wearing my fave corduroy Toms shoes…
Check out mine – and tell me what you think. I am always looking for new insights, tips, and tricks. Share what you love about Tumblr in my comments below.