Most businesses understand the importance of having marketing goals, a content strategy, and even a social media strategy. Unfortunately some forget that mobile needs to be considered along with each of these, whether it’s to amplify marketing goals, extend content legs onto mobile, and/or leverage social where people are (everywhere they are). Small businesses are not at a disadvantage; they have the same tools in their toolbox. Let’s take a look at a few examples of how small businesses are utilizing mobile to their retail and sales advantage.
Mobile Payment: Rebecca’s Cafe: Rebecca’s Cafe, a small little cafe at the bottom of my office building (with other locations too) has made it simpler for me to get my morning coffee, especially when I’m in a rush. Why scrounge to the bottom of my bag for my wallet, when I can whip out my Level Up app, since my cell is always in hand, and just click to pay within seconds. Rebecca’s Cafe has made it convenient for their customers to keep track of their payments, earn points for that free coffee, and spend less time hassling with their wallets.
Mobile Payment: Lori Magno: Lori Magno, a friend and jewelry artist, was quick to hop on the mobile payment wagon. She realized it was simpler to use Square on her iPad to make quick and easy credit card transactions when selling her amazing jewelry. It not only avoids the pesky “oh I don’t have any cash on me, ” or “I only have a credit” to “no problem, just swipe here,” to ensure she achieves her sales and doesn’t lose customers.
Responsive Design and Click to Call: Goldberg Law: Lane Goldberg of Goldberg Lawsaw the need of a mobile friendly website since most individuals are on the go and doing their research from their phones or tablets. It makes it easier for people to quickly look into what his law practice offers, hours of service, how to reach him easily and even dig deeper into his blog content. In addition, Lane made it even easier for people to contact him, by adding a “click to call” action button. Such a simple thing, but so many people forget that not allowing your phone number to clickable can be a hinderance to a phone call…and even more so, a potential customer.
These three businesses are three of many who are doing a great job at adapting to the mobile landscape.
A pro tip I advise when considering to enter mobile is that your business doesn’t need to do everything, but should prioritize what is most important to reach your audience, and for your audience to reach you.
Note this post was originally written for Socialnomics and my original post can be found here.