Must Have for a Brand’s Blog: Blogging Editorial Guidelines

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Your brand is awesome, you have great content, and your blog is off to a great start. But before you started said blog, did your team consider editorial guidelines? The content is crucial but so is maintaining control over how the content is created.

Here are five things to consider when putting together blogging editorial guidelines.  These ideas apply whether you are the only one blogging, you have a team, or you allow for guest posts.

In General: Audience, Topics, Edits/Reviews

It is important to establish specific guidelines for your bloggers to know your particular audience they are writing for. In addition giving them some initial ideas on topics is helpful so they know what is OK to write about and what is not advised. And of course letting them know how the editing and review process will work – for example if your team will review and edit or if the blogger will have to edit the piece until it is complete (or if there are certain amount of review rounds that are acceptable).

Formatting: Pictures, Videos, Bulleting, Headings

In order to make the process more streamlined and efficient it is more important to outline specific formatting procedures. For example how pictures are to be submitted (size, type), if videos can be used, how paragraphs should be written (headings, bullet points, sub headings). Some blogs even have rules on how soon you can have a heading in a blog post and how long paragraphs should be. Word count is also an important item to consider – 300 to 800 words is fairly standard.

To read more and find out my 3 other things to consider for editorial guidelines (plus my bonus item)…check out my full post on Startup Fashion.

 

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