How to: Optimize your Blog Editorial Calendar

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editorial calendar

In earlier posts I wrote for the Startup Fashion blog, I talked about the importance of a content strategy and determining which platform is best for your blog: wordpress or tumblr. Once your brand has worked out these important steps, and has decided to create and curate content via a blog, an editorial calendar is a necessary next step in order to stay organized with fresh content on a consistent basis.

Here are 5 tips to get started with an editorial calendar:

Choose a Format

Decide which format would be best for ease of use among the editors and bloggers alike. It can be as simple as a Google spreadsheet, which makes it easy for multiple people to view and edit and have different admin privileges. This is great if you have additional bloggers on contributing to your site.

Schedule Topics Ahead

It is a good idea to plan out at least 1 to 3 months ahead with evergreen topics and allow room for real time topics that pop up due to current events, news, and more.

To read my 3 other tips on planning deadlines, keywords/tags, and managing time – check out my full and original post on the Startup Fashion Blog. Thanks!

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