How to: Keep Blogging a Top Marketing Priority

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I’ve been asked a multitude of times…”How do you find time to blog?” It took me a while to realize how I did find time. And then I realized the answer was quite simple: “I find time.” Blogging, like other marketing objectives, just needs to become a priority that you make time for. Whether it’s your personal blog, a brand you are starting, or a well-established brand that is trying to demonstrate it’s expertise in a particular vertical. We all know the general benefits of blogging – SEO, thought leadership, partnered content, awareness, engagement, etc. And the value to the blogger? Promotion of their personal brand, subject matter expert, social promotion, so on and so forth.

But again…when? how? Let’s lay out some quick wins for tackling your blogging woes:

Your Calendar is your friend

We all know that each week is different and new commitments come up all the time. But that’s no excuse. My way around that is planning ahead. I plan out the posts I need to do a month in advance. That allows me to see what is going on each week and each weekend and when is best to tackle the posts I have in my pipeline. Typically I have on average 8 posts a month. Sounds like a lot, and it can be if you aren’t managing your time. I usually block off one day a week where I can polish off 2 – 3 posts in a morning. Now I will admit, that I have it down to a science and usually have prepared what I’m going to write in advance (see divide and conquer below). And for when life gets in the way? Find a new day that works, but don’t push it to the next week unless absolutely necessary.

 

Divide and conquer

Yes it’s nice if you have a team to divide and conquer your posts, but even when you have a team, you still need to find time for yours. Rather than leaving the ideation, research, creation, and review all in one sitting – split it up! For example when I look at my week ahead on Sunday evening, I usually look to see what blog posts I have to tackle that week. Sometime between Mon – Thurs I tackle a quick topic ideation by surveying what’s popping in culture, any new social media trends that have risen to the top, and/or pain points that people are discussing. Then I find some quick sources that support my thinking and leave it be. I let that stew a little and when I get to the day I plan to write (normally Saturday or Sunday morning before/after the gym) I am primed to just hit the keyboard. Additionally, it helps if you’re not the only editor reviewing your post. And if you don’t have an editor ask a darling friend to take a glance over for any glaring issues that you may have missed.

 

Be Passionate

This is probably the most important. The reason I am less stressed about writing posts each week or month, is because I’m typically passionate about it. Yes not every post is riveting, and I may procrastinate at times, or pour a glass of wine as I debate it. But at least 85% of the time I am excited to write (or will be when I finish) because it’s about something I’m proud to be writing about. I am proud to spread more knowledge into the digital marketing space as well as provide my inspirational rantings around style and confidence (my other blogging adventures). So, please, before you pick up that “pen” think if you’re actually excited about your blogging.

And speaking of that glass of wine…sometimes that helps write a little more creatively too!

Image source: Kikolani

This post was originally written for Marketing on the Rocks. 

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